About this plugin
ActiveTrail for WooCommerce is an integration plugin that enables a simple and efficient connection between a WooCommerce store and the ActiveTrail platform.
The plugin allows synchronizing core store data from WooCommerce to ActiveTrail, including contacts, orders, products, and site activity events.
It supports both historical synchronization of existing data and online (real-time) synchronization of new data.
The connection is established using an API key from the site owner’s ActiveTrail account and is configured through the WordPress admin interface.
No additional development is required.
Key Features
Order and Subscriber Synchronization
- Automatic synchronization of orders and subscribers from the website to ActiveTrail
- Transfer of customer data, order details, and activity events
- Synchronization respects the user’s marketing consent status based on data stored on the site
Marketing Consent Management
- Add marketing consent checkboxes to the checkout page
- Add marketing consent checkboxes to registration forms
- Store and validate consent status using user metadata fields
Historical Synchronization
- Historical synchronization of existing contacts
- Option to synchronize contacts only or contacts together with orders
- Automatic scanning of commonly used metadata fields to verify previously given marketing consent
Cart Abandonment Tracking
- Detection and tracking of abandoned carts on the site
- Sending abandoned cart data to ActiveTrail
- Cart tracking applies to registered users only
Dynamic Product Catalog Generation
- Generation of product catalogs in XML format for:
- Facebook Catalog
- Google Merchant Center
- Catalogs are updated automatically in real time when products are added, updated, or deleted
Privacy Policy
ActiveTrail for WooCommerce transfers data via API to the site owner’s ActiveTrail account in order to synchronize information between WooCommerce and ActiveTrail.
The plugin respects the user’s marketing consent status.
The data sent to ActiveTrail may include:
– Information submitted through registration forms
– Information submitted during order checkout
– Shopping cart data in cases of cart abandonment, for registered users only
Third-party Services
This plugin integrates with the ActiveTrail platform.
Service provider: ActiveTrail
Purpose: Synchronization of contacts, orders, cart data, and generation of product catalogs via API
Relevant policies:
com/anti_spam_policy/
com/privacy_policy/
com/dpa/
com/terms-and-conditions/
com/iso-27001/