About this plugin
Adbot helps you connect and maintain your marketing measurement stack from a single WordPress admin screen: Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console.
Features:
- Guided onboarding wizard.
- Google OAuth connection to your Google marketing accounts.
- One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle.
- Automated audit of your GTM container (tags, triggers, gaps, a tracking health score).
- Optional paid audit-apply feature via Paystack.
External Services
This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag ( adbot_consent_given ) and refuses to contact any external service until the flag is true.
app ). za when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf:
- Adbot Tracking backend ( https://adbot-tracking-platform.vercel.app/api/wp ). The proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za
- Google OAuth and Google APIs (called server-side by the Adbot backend). Authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy
- Supabase (called server-side by the Adbot backend). Stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy
- Paystack (called server-side by the Adbot backend). Processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy
Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and, per feature, the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest.
Credits
- Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin.
- Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.