About this plugin
AI systems are answering questions about your business right now. When someone asks ChatGPT, Claude, Gemini, or Perplexity about your services, they either get it right or they guess. Most of the time, they guess wrong, confusing you with competitors, fabricating services you don’t offer, and recommending someone else entirely.
AI Discovery Files fix this. They are machine-readable files at the root of your website that tell AI systems exactly who you are, what you do, and how to refer to your brand. txt for AI, except that instead of telling crawlers what to ignore, you tell AI systems what to get right.
This is the only WordPress plugin that generates all 10 AI Discovery Files defined in the AI Discovery Files Specification. 0.
Why your website needs AI Discovery Files
Without AI Discovery Files, AI systems have to infer your business from whatever they happen to crawl, and they often get it wrong. With them, you give every major AI system one authoritative source of truth: who you are, what you do, what you do not do, and how to refer to you. You cannot control what an AI says about you.
You can control what it has to work from.
This is not traditional SEO. This is AI visibility, also called generative engine optimisation (GEO) or answer engine optimisation (AEO). Whatever you call it, it starts with AI Discovery Files.
All 10 AI Discovery Files
The AI Discovery Files Specification defines 10 file types across three implementation tiers:
Essential (start here)
- llms.txt: AI-readable business identity (Markdown)
- ai.txt: AI usage permissions (plain text)
Recommended
- identity.json: Structured business identity (JSON)
- ai.json: Machine-parseable permissions (JSON)
- brand.txt: Brand naming and terminology rules
- faq-ai.txt: Pre-answered questions for AI systems
Complete
- llm.txt: Compatibility redirect to llms.txt
- llms.html: Human-readable reference version
- developer-ai.txt: Technical context for developers
- robots-ai.txt: AI crawler-specific directives
txt. This plugin generates all 10 files, giving you complete coverage across ChatGPT, Claude, Gemini, Perplexity, Copilot, and every other major AI system.
How it works
- Install and activate the plugin
- Fill in your business details on the settings page
- Choose which files to enable
- The plugin serves the files at the correct root URLs (e.g., yoursite.com/llms.txt )
Files are generated dynamically from your settings. No files are written to disk, and everything updates automatically when you change your settings.
Key features
- Auto-detection: pulls your site name, tagline, pages, theme, and WordPress version automatically
- All 10 file types: the only plugin that generates every AI Discovery File, not just llms.txt
- Three implementation tiers: start with Essential and expand when ready
- Live preview: see exactly what each file contains before enabling it
- Validation: checks files against the specification and flags issues
- AI Crawler Analytics: see which AI bots read your AI Discovery Files, with visual dashboards and CSV export
- Discovery File Access tracking: proof that AI bots are reading the files this plugin generates
- robots.txt conflict detection: warns when your robots.txt contradicts your AI visibility settings
- Conflict detection: warns if physical files already exist at the same URLs
- Directory verification: verify domain ownership for the AI Visibility Directory without FTP
- No lock-in: disable the plugin and the files simply stop being served
- Developer-friendly: filters for every generated file and collected data point
Who needs this?
Every WordPress site that wants to be found, mentioned, and correctly cited by AI systems. Local businesses, agencies, ecommerce stores, SaaS companies, professional services. If AI is answering questions about your industry, you need to control what it says about you.
Who built this
This plugin was built by Mark McNeece, founder of 365i. He first published the term “AI Discovery Files” on 15 December 2025, moved the definition and specification to their own domain in January 2026, and has versioned them in public since. He defined the category the term names and wrote the AI Discovery Files Specification that standardises the 10 file types.
The person who named and specified the standard wrote the plugin, which makes this the specification’s reference implementation rather than one vendor’s reading of it. Conformance issues found in implementation feed back through the specification’s own versioning process, so the document and the plugin stay in step by design rather than by coincidence.
AI, and the specification names the prior art it builds on. Several of these files existed as separate conventions before the specification did. What did not exist was a name for the category and a standard defining it, and that is what “AI Discovery Files” provides: 10 defined file types across three implementation tiers, with conformance rules, versioning, and a public version history anyone can audit.
uk). Every file this plugin generates carries a specification attribution line for the same reason: whatever reads that file can trace it back to the standard it follows.
Built and maintained by AI Visibility, the team behind the free AI Visibility Checker.