About this plugin
Alpha Insights is an advanced WooCommerce analytics plugin built for accurate profit reporting, Google Analytics-style store traffic analysis, cost of goods (COGS) management, and custom sales reports.
Go beyond default WooCommerce analytics and basic sales reports with a complete view of your store’s performance. Alpha Insights combines revenue, product costs, payment gateway fees, shipping costs, ad spend, and business expenses in one place — helping you track profit & loss, margins, ROI, customer behavior, product performance, and marketing attribution with confidence.
With our intuitive drag & drop WooCommerce report builder, you can create custom sales reports and fully interactive analytics dashboards in seconds — without spreadsheets, complicated exports, or disconnected tools.
Test storefront changes with built-in A/B experiments (Beta). Split visitors between a control and a treatment using CSS or JavaScript, keep each person on the same variant, and measure conversion lift against your Alpha Insights analytics and WooCommerce orders — not just clicks.
Built specifically for serious WooCommerce store owners who want real financial and performance clarity, Alpha Insights replaces manual reporting with a single WooCommerce analytics and profit reporting system focused on true profitability — not just revenue numbers.
Advanced WooCommerce Analytics & Reporting Features
Advanced WooCommerce Sales Reporting
Track revenue, gross profit, net profit, margins, refunds, and order-level profitability with powerful filtering and comparisons.
WooCommerce Cost of Goods (COGS) Tracking
Easily add and manage product costs directly inside WooCommerce. Track profit margins per product, variation, and order. Fully compatible with the native WooCommerce Cost of Goods feature.
Profit & Loss Reporting for WooCommerce
Understand your real profitability by combining revenue, cost of goods, payment fees, shipping, and custom order costs.
WooCommerce Analytics for Traffic & Marketing Performance
Alpha Insights works like a Google Analytics style plugin for WooCommerce, showing traffic sources, landing pages, referral URLs, device types, and campaign performance directly inside your store dashboard.
Drag & Drop WooCommerce Analytics Dashboards & Custom Sales Reports
Build custom WooCommerce analytics dashboards and sales reports with an intuitive drag & drop builder. Create flexible reports in seconds without spreadsheets, exports, or disconnected analytics tools.
WooCommerce A/B Experiments (Beta)
Run A/B tests on your storefront and measure which version converts. Apply CSS or JavaScript per variant, assign visitors on the first matching page view, and keep them on the same version until you pause or complete the test. Results show exposures, funnel steps, conversions, conversion rate, and lift versus control — tied to Alpha Insights analytics and orders.
The free version includes one running A/B test, 100% of eligible traffic, and a Purchase goal.
Custom Order Costs
Add commissions, handling fees, transaction costs, or other order-specific expenses.
Time Series Comparisons & Date Filtering
Filter by custom or preset date ranges. Compare year-over-year or previous periods to measure growth.
Multi-Currency Support
Track revenue and costs across multiple currencies with automatic conversion handling.
Performance Optimized for High-Volume Stores
Built for speed with optimized queries and caching for stores with thousands of orders.
PRO Features
Upgrade to Alpha Insights Pro to unlock:
Full Expense Management
Track rent, software subscriptions, salaries, utilities, and recurring expenses with categorization.
Google Ads & Meta Ads Integration
Automatically sync ad spend and match WooCommerce orders to campaigns for accurate ROI and profit tracking.
Advanced Filtering & Segmentation
Filter reports by products, customers, traffic sources, campaigns, expenses and more.
Export to PDF & CSV
Export any WooCommerce report for sharing with your team or accountant.
Third-Party Integrations
Automatically sync shipping costs, payment gateway fees, and advertising spend for accurate WooCommerce profit and ROI tracking.
Realtime WooCommerce Analytics Dashboards
Monitor live visitor activity and performance metrics as they happen.
Unlimited Experiments, PHP Variants & Profit Stats
Run more than one test at a time, add PHP snippets, extra variants, holdout traffic, audience filters (traffic source, device, visitor type), custom goals, and scheduled start/end dates. The Pro report adds revenue and statistical significance.
Upgrade to Pro:
If you’re running paid ads or managing serious revenue, Pro unlocks the true financial picture of your store.
Upgrade to Alpha Insights Pro
Perfect For Store Owners Who Want
• Accurate WooCommerce profit tracking
• Built-in WooCommerce cost of goods management
• Advanced WooCommerce sales reports
• True WooCommerce profit and loss reporting
• A/B testing storefront changes against real WooCommerce conversions
• Ad spend and ROI tracking (Pro)
• Custom WooCommerce analytics dashboards
Credits
Developed by WP Davies
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