About this plugin
Analytics Head is a deliberately simple WordPress plugin for Google Analytics. No dashboards, no Google account connection, no feature creep — just the tracking code, placed exactly where you want it.
Why use this plugin?
- Lightweight — a handful of options, minimal overhead, no external dependencies
- Easy — paste your GA4 Measurement ID (G-XXXXXXXXXX) and you are done
- Head placement by default — required for Google Search Console verification via Analytics
- Flexible — footer placement, role-based hiding, Consent Mode v2, optional Google Ads IDs
- Developer-friendly — filters and actions to customize output without forking the plugin
js snippet into your site.
Features
- Google tag / GA4 Measurement ID support (GT-…, G-XXXXXXXXXX)
- Additional tracking IDs for separate destinations (e.g. Google Ads AW-)
- Legacy UA- ID acceptance (with admin notice to migrate)
- Code in <head> by default (optional footer placement)
- Tracking never injected in wp-admin
- Hide tracking for administrators on the front end
- Hide tracking per user role
- Google Consent Mode v2 defaults (for GDPR / cookie plugins)
- Keep settings on uninstall (optional)
- Developer hooks and filters
External services
js) to provide website analytics.
- When: on public front-end page views only (never in the WordPress admin area), unless tracking is hidden for the current visitor by plugin settings
- What is sent: standard Google Analytics measurement data (for example page URL, referrer, browser/device information, and IP-derived location), processed by Google
- Who receives it: Google LLC / Google Analytics
- Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
- Privacy Policy: https://policies.google.com/privacy
You are responsible for informing visitors (for example in your privacy policy) and, where required, obtaining consent. Suggested privacy policy text is also offered under Settings → Privacy when the plugin is active.
Requirements
- WordPress 6.3 or later (compatible with WordPress 7+)
- PHP 7.4 or later
Examples
Filter tracking IDs
add_filter( 'pp_google_analytics_head_tracking_ids', function( $ids ) { // Add a separate destination only — not a second ID for the same Google tag. $ids[] = 'AW-123456789'; return $ids; } );
Change Consent Mode defaults (PHP)
add_filter( 'pp_google_analytics_head_consent_defaults', function( $defaults ) { $defaults['wait_for_update'] = 2000; $defaults['region'] = [ 'PL', 'DE', 'US-CA' ]; return $defaults; } );
Grant consent after the user accepts cookies (JavaScript)
Call this from your consent plugin callback or custom banner “Accept” handler. Update all four types that this plugin sets to denied by default:
gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted' });
If you only want basic analytics (not ads), grant analytics and keep ads denied:
gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied' });
Modify the inline gtag config
= "gtag('event','page_view');"; return $script; }, 10, 2 );