AZEXO Advertising Analytics

This plugin collects data from CRM-system (or eCommerce-system), advertising platforms and your website. With this data it generate reports on key business indexes.

Reports demo

Comparing with Google Analytics:

• this plugin 100% ready to use for advertising statistic with careful attention to every paid visit (Google Analytics provide not always accurate statistic)

• this plugin designed for business-analytics (Google Analytics better suited for web-analytics)

• this plugin already integrated with many CRMs – you do not need to pay hundreds dollars to freelancer for CRM integration with Google Analytics

• sale refund or change order amount – immediately accounted in the plugin reports

• this plugin integrated with 4 advertising platforms for costs importing

• reports generated without data sampling

• a/b split testing based on profit not based on conversion

• cheaper technical support (Google Analytics Premium – 150 000$ per year)

• this plugin can work together with Google Analytics (or with any other analytics service) without any conflicts

Dimensions:

• Custom url-provided parameters

• Custom fields form CRM

• utm_source

• utm_medium

• utm_campaign

• utm_content

• utm_term

• Landing page

• Split-testing group

• Hour

• Day

• Day of week

• Week number of year

• Month

Metrics:

• Visits

• Leads conversion

• Leads

• Sales conversion

• Sales

• Revenue

• Average revenue

• Profit

• Net Profit

• Average Profit

• First Costs

• Marketing Costs

• ROI

• ROMI

• Absolute conversion

• Potential sales

• Canceled leads

• Potential revenue

• Revenue of canceled leads

• Clients

• Paid customers

• Repeated leads

• Repeated sales

• CPO

• CPC

• CPL

• CAC

• LTV

• Margin

Statistic models for one visitor entrances history:

• Effect from only last entrance (from where people make purchase decision)

• Effect from only first entrance (from where people find you)

• Equal contribution from all entrances (all channels important)

• U-shape contribution from all entrances (combination 1, 2 and 3)

Free-version features:

• Powerful reports builder – like in Google Analytics but simpler

• Integration with WooCommerce (added product first cost, orders accounted as leads)

• Integration with AZEXO Squeeze Page Plugin (with simple CRM and email-marketing functions)

• Manual marketing costs entering

• Promo-codes shortcode for call-tracking

• Phone shortcode for dynamic call-tracking

• Manual calls-history entering for dynamic call-tracking

Paid integrations – $200 per one integration:

• Google AdWords costs auto-import

• Facebook costs auto-import

• Yandex Direct costs auto-import

• VKontakte costs auto-import

• Agile CRM integration

• Capsule CRM integration

• vTiger CRM integration

• Microsoft Dynamics CRM integration

• SugarCRM integration

• SuiteCRM integration

• Odoo 8 CRM integration

• ESPO CRM integration

• VTE CRM integration

• Zoho CRM integration

• Salesforce CRM integration

• Bitrix24 CRM integration

• Solve360 CRM integration

• GoIP GSM-gateway integration for call-tracking

Request any integration – $200 per one integration:

• CRM service

• Virtual PBX service

• Call tracking service

• Callback phone service

• Online chat service