About this plugin
B2B Pricing Lite lets you show different prices to different customers in your WooCommerce store — without touching your retail prices. Create a pricing rule, choose a discount type, pick who it applies to, and your wholesale or B2B customers automatically see their price everywhere: shop pages, product pages, cart, and checkout.
The Lite plugin is built for the most common wholesale scenario: role-based discounts. Give your Wholesale Customer role 20% off, sell a product to registered buyers at a fixed contract price, or run a guest-only price adjustment — all without configuring anything complicated. It works with simple and variable products, the classic and block-based Cart & Checkout, and High-Performance Order Storage (HPOS).
What you get in Lite
- Decrease by Percentage — give a role or user group a percentage discount (the classic wholesale setup).
- Decrease by Fixed Amount — knock a fixed amount off the price for selected customers.
- Fixed Price — override the product price with a specific wholesale or contract price.
- Target rules at guest users, all registered users, or specific user roles.
- Scope rules to selected products, product categories, or the whole catalog, with per-product exclusions.
- Up to 3 active rules — enough to run a real wholesale price list alongside retail.
- Discounted prices apply automatically on shop, product, cart, and checkout pages.
- Works with simple products, variable products, and variations.
- Compatible with the WooCommerce Cart & Checkout Blocks.
- Compatible with WooCommerce High-Performance Order Storage (HPOS).
- No tracking, no calls home, no account required.
B2B Pricing Lite vs Pro
Lite covers role-based wholesale discounts. B2B Pricing Pro is the complete WooCommerce B2B and wholesale toolkit:
- Tiered quantity pricing — automatic price drops at 10, 50, 100+ units, with a pricing table on the product page.
- Hide prices from guests until they register or get approved — ideal for trade-only stores.
- Rule priority ordering — control which rule wins when several rules match.
- Price increases and surcharges by fixed amount or percentage.
- Custom B2B roles — Wholesaler, Distributor, Gold, Silver, VIP, and more.
- Per-customer pricing for negotiated contracts.
- Country and region pricing for international wholesale.
- Registration role selection with admin approval workflows and automated emails.
- Automatic VAT / sales-tax exemption for approved B2B buyers.
Upgrade to B2B Pricing Pro →
Built by WPKoders, a WooCommerce Marketplace vendor. No tracking, no calls home, no account required.
External Services
This plugin does not connect to any external services and does not send any data off your site.
The only external links in the plugin are outbound links you can choose to click:
- The Pro version product page on the WooCommerce Marketplace (https://woocommerce.com/products/b2b-pricing/).
- The WPKoders vendor page (https://woocommerce.com/vendor/wpkoders/).
Privacy Policy
B2B Pricing Lite does not collect, store, or transmit any personal data. Pricing rules are stored locally in your WordPress database, and prices are calculated on your server using the visitor’s logged-in state and user role. The plugin does not use cookies, does not include analytics, and does not call home.