About this plugin
BT Visitor Insights is a privacy-friendly, self-hosted analytics plugin. Everything stays on your server — no Google Analytics, no third-party tracking scripts, no data sent to any external analytics platform.
Activate it and your dashboard starts filling with real visitor data: where they’re from, what pages they viewed, what device they’re on, and how long they’ve been around.
Why use it?
- No third-party tracking. All visitor data stays in your WordPress database.
- Zero configuration. Activate the plugin and data starts collecting immediately.
- Lightweight. No bulky frontend tracking script — tracking happens server-side, so it works alongside any caching plugin.
- Real-time. See who’s on your site right now (last 15 minutes).
- Respectful. Skips logged-in administrators. Optional Do Not Track support configurable in Settings.
Features
- Real-time active-visitor count
- IP geolocation — city, region, country, country flag
- Page view tracking with titles and referrers
- Device detection — desktop, mobile, tablet
- Browser and operating system breakdown
- Top pages, top referrers, top countries
- 30-day visual bar chart
- Per-visitor history — click any IP to see every page they viewed
- Date-range filters — today, 7 days, 30 days, 90 days, all time
- Auto-cleanup — old data is purged based on your configurable retention period (default 90 days)
- IP exclusion list and IP anonymization (in Settings)
- CSV export of visitors and page views
- Dashboard widget on the WP admin home screen
- Admin bar badge with live visitor count
- Skips bots, crawlers, and logged-in admins
- Optional Do Not Track support (configurable in Settings)
Pro version
A Pro version adds:
- Send message to visitor — type a message from the live visitor list and it appears instantly as a popup on the visitor’s screen
- Email digests — daily or weekly HTML report with stats, top pages, and trend comparisons
- Traffic-spike alerts — get an email when page views exceed your normal baseline
- Geo-blocking — block or redirect visitors from specific countries
- Scheduled CSV exports — weekly or monthly automated email exports
- Goals & conversions — track URL-based goals and unique converters
- REST API access — query stats, visitors, and page views via /wp-json/btvi/v1/
- Multi-site rollup — aggregate stats from multiple WordPress sites in one dashboard
- White-label dashboard — customize the menu label and page title for client sites
- Unlimited data retention — keep visitor history forever
The Pro version is sold separately and is not required to use this free plugin.
External Services
com geolocation API to look up the city, region, and country for each new visitor IP address. This request is made server-side from your WordPress installation when a visitor is first seen.
- Service: ip-api.com
- What is sent: the visitor’s IP address
- When: once per unique visitor IP, server-side
- Privacy policy: https://ip-api.com/docs/legal
- Terms of service: https://ip-api.com/docs/legal
No data is sent to Boulley Technology or any other third party.