About this plugin
Keeps an SEO title and a meta description for each published page and post, and prints them
in the page head: the title in the title tag, the description in one meta description tag.
A page with no SEO title keeps the title WordPress gives it. A page with no description gets
no description tag.
org LocalBusiness (or
a more exact kind, such as Plumber) with the business’s name, phone, address, area served,
website and profile links. It prints it as one JSON-LD script in that page’s head. Nothing
else can go in the block: no reviews or ratings, no other kinds of schema.
It is made for sites with no other SEO plugin. While another SEO plugin is active, or a theme
with SEO built in, it prints no title or description. A theme that prints its own title tag
stops the title and description only.
The business block works with no SEO plugin, printed as its own script, and with Yoast SEO
(version 20 or later, without Yoast Local SEO), placed inside Yoast’s own schema through
Yoast’s public filter. When Yoast’s schema names the same business, that entry is given the
business type, phone, address and area, and keeps its own name exactly as written; otherwise the
block is added as its own entry. Names count as the same when they differ only in capitals, in
apostrophes, full stops or commas, in “&” against “and”, in spacing, or by one closing Ltd,
Limited, LLP or PLC. It is left out whenever the page’s schema already holds a local business, or
Yoast’s entry names a different business, or already has a phone, address or area. With any other SEO
plugin or an SEO theme, it prints no block and will not store one.
It does not import anything from another SEO plugin.
It never changes a page’s content, its own title, a menu or a theme file. It adds no admin
screen and contacts no outside server.
Switched off, it prints nothing and keeps what it stored. Deleted, everything it stored is
removed. A page or post deleted for good takes its business block with it.
Asked for its fields by page or post id, it reads each one directly, so another plugin’s
query filter cannot leave one out. The full list, asked without ids, goes through WordPress’s
own query: with a language plugin it may hold one language only.
The service that fills it in
uk), a paid service for UK
local businesses. CitedBy works out the SEO title, meta description and business block for a
page, and sends them to this plugin through the WordPress REST API. It uses an application
password that an administrator of the site creates and gives to CitedBy.
CitedBy calls the site; the plugin never calls CitedBy or any other outside server. What CitedBy
sends: a page or post id and the title, description or business block for it. What it reads
back: what the plugin holds for that page, its version, and whether another SEO plugin stops it
printing.
Any tool holding an administrator’s application password can use the same calls. CitedBy is the
one it is made for.
uk/terms
uk/privacy