About this plugin
Stop wasting budget on low-quality leads. ConversionQuality helps you identify which marketing campaigns generate actual qualified prospects, not just form submissions.
The Problem
Traditional analytics show you CONVERSIONS, but not QUALITY:
* Campaign A: 100 conversions at €50 each = €5,000 spent
* But only 20 are qualified leads you can actually close
)
The Solution
com dashboard — then shows:
* Cost per HIGH-QUALITY lead (4-5 stars)
* Which campaigns/keywords generate qualified prospects
* Which traffic sources waste your budget
* Compare quality across Google Ads, Facebook, organic, direct traffic
Key Features
✓ Multi-Source Lead Tracking
Track leads from ANY traffic source:
* Google Ads (Search, Display, Shopping, Performance Max)
* Facebook & Instagram Ads
* Microsoft Ads (Bing)
* Organic search (Google, Bing)
* Direct traffic
* Email campaigns
* Referral sources
✓ Lead Quality Rating System
com dashboard
* Mark leads as “Unreachable” if they don’t respond
* Add notes to each lead for context
* See quality breakdown by campaign
✓ Multi-Form Plugin Integration
* Contact Form 7, Ninja Forms, WPForms, Gravity Forms, Formidable Forms, Elementor Pro, Forminator, Fluent Forms, Avada Forms, Quform
* Automatic tracking of form submissions from any supported plugin
* Email rating links sent to you (not the customer)
* One-click rating without WordPress login
* Per-form configuration with individual settings
✓ Conversion Monitor
* See latest conversions in your WordPress admin panel
* View rating status, source, campaign, and landing page at a glance
* Device detection (mobile/desktop) from screen size
com
✓ Automatic Tracking (opt-in)
* JavaScript tracker injected on all pages once you enable it in settings
* Captures first visit data (landing page, referrer)
* Tracks UTM parameters, gclid, fbclid
* No cookies — uses localStorage for session data
✓ Privacy & Security
* Cookie-free: uses localStorage (client-side) for visit data, conversions sent server-side via API
* IPs anonymized (only first 2 octets visible)
* Data encrypted in transit (HTTPS)
)
Who Is This For?
- B2B companies tracking lead quality from paid ads
- Service businesses (lawyers, consultants, agencies)
- High-ticket offers where lead quality matters more than volume
- Marketing agencies managing campaigns for clients
- Anyone frustrated with Google Ads “conversions” that don’t convert
How It Works
- Install & activate this plugin
- Get your API key from conversionquality.com
- Enter API key in plugin settings
- Enable tracking – tracker.js auto-injected on your site
- Rate leads as they come in (via email links or ConversionQuality.com)
- Analyze data on ConversionQuality platform
Multilingual Support
Fully translated interface:
* 🇬🇧 English
* 🇪🇸 Spanish (Español)
* More languages coming soon (French, German)
Requirements
- WordPress 5.0 or higher
- PHP 7.4 or higher
- Active ConversionQuality account (free trial available)
- One of: Contact Form 7, Ninja Forms, WPForms, Gravity Forms, Formidable Forms, Elementor Pro, Forminator, Fluent Forms, Avada Forms, or Quform (optional, for form integration)
Privacy & GDPR Compliance
com servers for analysis:
* Data collected: Page URL, referrer, UTM parameters, anonymized IP, device type, user agent
* Data NOT collected: Personal information, cookies, cross-site tracking
* User rights: Clients can request data deletion at any time
* Legal basis: Legitimate interest for marketing analytics
com/privacy
Links
- Website
- Documentation
- Support
External Services
This plugin is a client for the ConversionQuality SaaS platform. In order to function, it communicates with ConversionQuality servers in the following situations:
-
com. g. a form submission, a click on a tracked link).
This feature is disabled by default and must be explicitly enabled by the site administrator.
-
php to register the conversion.
-
php to retrieve the most recent conversions for display.
No data is ever transmitted without the site administrator having first entered a valid API key and enabled the relevant feature.
com)
com/privacy
com/terms
Privacy & Data Collection
What data is collected:
* Page URLs visited on your site
* Referrer (where visitor came from)
* UTM parameters and click IDs (gclid, fbclid, msclkid)
xxx)
* Device type (mobile, tablet, desktop)
* User agent string (browser information)
* Screen resolution
* Form submission data (if form integration enabled)
What data is NOT collected:
* Cookies
* Personal identifiable information (names, emails) – unless voluntarily submitted via forms
* Cross-site tracking
* Browser fingerprinting
* Behavioral tracking beyond your website
Where data is sent:
com) via secure HTTPS connection for analytics processing.
Data retention:
* Active leads: Retained as long as your ConversionQuality account is active
* You can delete any lead data at any time from your ConversionQuality dashboard
* Account deletion removes all associated data within 30 days
Legal basis (GDPR):
Legitimate interest for marketing analytics and business optimization.
User rights:
* Right to access: Request copy of your data
* Right to erasure: Request deletion of your data
* Right to objection: Opt-out of tracking
com
com/privacy