DataBrief for WooCommerce

DataBrief for WooCommerce connects your store to DataBrief, a marketing analytics service that sits between your advertising accounts and your orders and reports what each campaign actually earned.

Advertising platforms report the conversions they can see. Your store knows what was really paid for, refunded and cancelled. This plugin sends the second half to DataBrief so the two can be compared against each other rather than taken on trust.

What it does

• Remembers the campaign, ad and referring site a visitor arrived from

• Keeps that with the order they eventually place, even if they browse for days first

• Sends each order to your DataBrief account, and sends it again when its status changes

• Shows the last thirty deliveries in wp-admin, with the reason for anything that failed

• Retries by itself when DataBrief is briefly unreachable

What gets remembered about a visitor

The five standard campaign tags — utm_source, utm_medium, utm_campaign, utm_content and utm_term — plus the first page of the visit and the site that referred it. Nothing else.

These are kept in a single first-party cookie on the visitor’s own browser for thirty days. No profile is built, no third-party cookie is set, and no script from another company is loaded on your storefront.

Built for real stores

• Checkout stays fast. Orders are queued and delivered in the background, never during the shopper’s checkout request.

• One order, one delivery. An order is sent once, and again only when something about it genuinely changes.

• High-Performance Order Storage. Fully supported, along with the block-based cart and checkout.

• No PHP sessions. The plugin does not start one, so page caching keeps working.

• Translation ready. Ships with an Arabic translation.

External services

This plugin sends data to DataBrief, an analytics service operated by DataBrief. Sending your orders to that service is the entire purpose of the plugin, and nothing is sent until you enter an API key from your own DataBrief account and switch sending on.

sa/v1/orders-webhook

When data is sent:

• When an order is created in your store

• When payment for an order completes

• When an order moves to processing, completed, cancelled or refunded

• When you press “Send test” on the plugin’s settings screen, which sends a fixed sample order containing no data from your store

What is sent with each order:

• Your DataBrief API key, so the service knows which account the order belongs to

• Order identifier, order number, date and status

• Total, subtotal, shipping, discount and currency

• Billing name, email address and phone number of the customer

• The line items on the order: name, SKU, product ID, quantity and line total

• The campaign tags, landing page and referring site recorded for that visitor

• Your store’s address and the plugin version, as the request’s user agent

No data is sent for visitors who do not place an order, and no data is sent when the plugin has no API key saved.

Because customer contact details are included, sending them to DataBrief is a disclosure of personal data on your part. Please make sure your own privacy policy accounts for it before switching sending on.

This service is provided by DataBrief, operated by Data Digest Company. sa/privacy.