About this plugin
FormRank tells you which WordPress form submissions are worth your time. It automatically sorts every lead by quality — so you call the right people first and stop wasting hours on spam and tire-kickers.
Features:
- Guided Setup Wizard – Get started in under a minute with industry-matched demo data so you can explore the dashboard instantly
- Smart Spam & Quality Filter – Junk submissions, cold outreach, and spam automatically score low and stay out of your way
- Smart Lead Scoring – Intelligent scoring engine analyzes form submissions and provides lead scores (1-100)
- Multiple Form Support – Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms
- Smart Lead Classification – Automatically categorizes leads as Hot, Warm, Neutral, Cool, or Cold
- AI-Powered Lead Enrichment (PRO) – Instantly enrich leads with job title, company details, seniority level, LinkedIn profile, and more using AI web research
- Learning System – Scoring improves over time as you mark leads as converted
- Email Notifications – Get instant alerts for hot leads
- Webhook Integration – Send scored leads to Zapier, Make, or any webhook endpoint
- Privacy First – All data stored locally in your WordPress database
- Dashboard Analytics – Track lead quality trends and conversion metrics
- Data Import – Import historical form entries for immediate scoring
- CSV & JSON Export – Export leads with scores and enrichment data for use in external tools
How It Works:
- Install and activate — the setup wizard walks you through choosing your industry
- Explore a pre-populated dashboard with realistic demo leads for your business type
- Configure your business context and ideal customer profile in Settings
- Form submissions are automatically captured and scored
- View leads sorted by score in the admin dashboard
- Mark leads as converted to improve scoring accuracy over time
Free vs Pro:
Free version includes:
* Unlimited lead capture and storage
* All form integrations
* Local scoring engine
* Basic email notifications
* Dashboard analytics
* 50 AI scores per month
Pro version adds:
* Unlimited AI scoring
* Advanced AI scoring via Claude
* AI-powered lead enrichment — job title, company, seniority, LinkedIn, and more
* Enrichment data included in CSV and JSON exports
* Slack notifications
* Priority support
External Services
This plugin connects to external third-party services under certain conditions. Below is a comprehensive disclosure of all external services used.
FormRank Analysis Service
- Purpose: AI-powered lead scoring, lead enrichment, license validation, and usage tracking
- What data is sent: For scoring: form field names, form field values, timestamps, and submission metadata. For enrichment (PRO): lead name and email address. This may include personally identifiable information (names, email addresses, phone numbers, company names) submitted through your forms.
- When data is sent: For scoring: only when a site administrator has enabled AI scoring and a visitor submits a form that is configured for scoring. For enrichment: only when an administrator explicitly clicks the “Enrich” button on a lead.
- Service Provider: FormRank
- Service Terms of Use: https://formrankwp.com/terms
- Service Privacy Policy: https://formrankwp.com/privacy
Anthropic Claude API
- Purpose: AI language model that performs lead analysis, scoring, and enrichment research
- What data is sent: For scoring: processed form submission data is forwarded by the FormRank Analysis Service to the Claude API for analysis. For enrichment: lead name and email are sent for AI-powered web research to identify professional details. The Claude API key is managed server-side and is never exposed to the plugin or site administrators.
- When data is sent: When the FormRank Analysis Service processes a scoring or enrichment request
- Service Provider: Anthropic, PBC
- Service Terms of Use: https://www.anthropic.com/terms
- Service Privacy Policy: https://www.anthropic.com/privacy
Freemius
- Purpose: Plugin license management, update delivery, and optional usage analytics
- What data is sent: Site URL, plugin version, license key, and optional diagnostic data (only with admin consent via the opt-in prompt shown on activation)
- When data is sent: On plugin activation (opt-in prompt), during license validation, and when checking for plugin updates
- Service Provider: Freemius, Inc.
- Service Terms of Use: https://freemius.com/terms/
- Service Privacy Policy: https://freemius.com/privacy/
Data Processing Notes
- All data transmission uses HTTPS encryption
- AI scoring is opt-in – site administrators must explicitly enable it
- Administrators can configure which forms are analyzed
- No form submission data is stored permanently on external servers beyond processing needs
- Site administrators are responsible for ensuring compliance with applicable data protection regulations (e.g., GDPR)
- A suggested privacy policy snippet is available under WordPress > Settings > Privacy for site administrators to include in their privacy policy
Privacy Policy
This plugin collects and processes form submission data as described below. , GDPR, CCPA).
Data collected: Form submitter name, email address, company, phone, and all form field values.
Lead Enrichment (PRO feature): When a PRO user triggers lead enrichment, the lead’s name and email address are sent to Anthropic’s Claude AI API via a secure FormRank Cloudflare Worker proxy. The AI performs web-based research to identify job title, company, LinkedIn URL, and related professional information. No enrichment data is stored by Anthropic beyond the time needed to process the request.
- Anthropic Privacy Policy: https://www.anthropic.com/privacy
- FormRank Privacy Policy: https://formrankwp.com/privacy
All data is stored locally in your WordPress database. The personal data exporter and eraser (Tools > Export Personal Data / Erase Personal Data) cover all data stored by this plugin including enrichment data.