About this plugin
Leado Marketing connects a WordPress website to the Leado Marketing platform for ecommerce marketing automation and customer data activation.
The plugin can load the Leado website runtime, enable Leado popups, forms, surveys, landing page publishing, and web push prompts, and send WooCommerce data to Leado when WooCommerce sync is enabled. In Leado, that data can support email marketing, SMS marketing, web push campaigns, contact segmentation, product-based automation, ecommerce analytics, social posting, Meta Ads workflows, Google Ads workflows, and marketing performance reporting.
When WooCommerce is active, the plugin can sync:
- Products and product images.
- WordPress media library images and videos.
- Customers and contact details.
- Orders and line items.
- Product view, add-to-cart, cart, checkout, and purchase events.
The plugin works without WooCommerce as a website tracking, popup, form, survey, and web push connector. With WooCommerce enabled, it also helps build a unified ecommerce dataset for contacts, products, orders, email marketing consent, SMS marketing consent, and customer journeys.
Leado Marketing is a hosted software service. A Leado Marketing account and website pixel token are required to send data to Leado. The plugin does not send data to Leado until a site administrator enters a valid Leado pixel token in the plugin settings.
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External services
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The plugin may contact Leado Marketing when:
- A site administrator tests the Leado connection.
- The website runtime is enabled and a valid Leado pixel token is configured.
- WooCommerce product, customer, or order sync is enabled.
- WooCommerce product, cart, checkout, or purchase events are tracked.
- Web push is enabled and visitors subscribe to notifications.
- Leado publishes a landing page to this WordPress site using the private publish token shown to site administrators.
Depending on enabled settings, data sent to Leado may include:
- Site URL, host, site name, WordPress version, WooCommerce status, and plugin version.
- Landing page publish endpoint and private publish token used by Leado to publish landing pages to this WordPress site.
- Website events such as page views and ecommerce events.
- WooCommerce product data, including names, URLs, prices, categories, stock, and images.
- WooCommerce customer/contact data, including names, email addresses, phone numbers, and consent states when available.
- WooCommerce order data, including order identifiers, dates, totals, statuses, currency, customer identifiers, and line items.
- Browser push subscription data when a visitor explicitly subscribes to web push notifications.
- Landing page HTML, title, slug, and publishing metadata when a Leado landing page is published to WordPress with the private publish token.
The service is used to provide marketing automation, ecommerce analytics, landing page creation, email marketing workflows, SMS workflows, popup/form/survey delivery, web push delivery, social publishing workflows, Meta Ads workflows, Google Ads workflows, and ecommerce data sync inside Leado Marketing.
Leado Marketing service terms and privacy information are available at:
- https://leadomarketing.com/
- https://leadomarketing.com/privacy_policy.html