WordPress plugin intelligence profile

Mailaura Newsletter

Connect your WordPress site to Mailaura for newsletter signups, RSS campaign triggers, and WooCommerce e-commerce email automation.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 7.0
Current version2.4.16
WordPress coverageTested up to WordPress 7.0
Minimum stackWP 6.0 · PHP 8.0
Directory statusactive
Last directory update20 Aug 20262mo ago
Active installations10Adoption metric — not a quality score
WordPress.org ratingNo WordPress.org ratings yet
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Mailaura Newsletter version 2.4.16 as active, updated 2mo ago and tested up to WordPress 7.0.

Overview

About this plugin

Mailaura Newsletter connects your WordPress site with Mailaura, the AI-powered email marketing platform. Manage subscribers, trigger RSS campaigns, and automate WooCommerce e-commerce emails — all from your WordPress dashboard.

Key Features

  • Newsletter Signup Forms — Shortcodes and Gutenberg blocks for subscriber signups
  • RSS Campaign Trigger — Instantly trigger RSS campaigns when new posts are published
  • RSS Exclude Tags — Keep selected WordPress tags out of RSS feeds and RSS campaigns
  • WooCommerce Integration — Sync customers, track orders, and automate e-commerce emails
  • Abandoned Cart Detection — Automatically detect and notify about abandoned carts
  • E-Commerce Email Events — Order confirmation, shipping updates, review requests, product launches, and flash sales
  • Double Opt-In — GDPR-compliant email confirmation
  • Multiple List Support — Manage multiple subscriber lists
  • Form Plugin Integrations — Works with Elementor, Contact Form 7, Gravity Forms, WPForms, and MemberPress
  • Post-to-Newsletter — Create newsletter drafts from blog posts
  • Mailaura-Styled Admin — Beautiful settings page matching the Mailaura dashboard design
  • Email Delivery — Route all WordPress emails (password resets, WooCommerce orders, admin notifications) through Mailaura via AWS SES for reliable delivery
  • Development Mode Local Inbox — Capture WordPress emails locally for safe testing without real delivery
  • Branded Email Templates — Wrap all outgoing WordPress emails in a consistent Mailaura-branded layout

Shortcodes

  • [mailaura_signup] — Newsletter signup form
  • [mailaura_signup list_id="xxx"] — Form for a specific list
  • [mailaura_signup show_name="true"] — Include name fields
  • [mailaura_signup button_text="Subscribe"] — Custom button text
  • [mailaura_subscriber_count list_id="xxx"] — Display subscriber count

WooCommerce E-Commerce Events

When WooCommerce is active, the plugin can send the following events to Mailaura for automated emails:

  • Abandoned Cart — Cart contents, items, prices, and recovery URL
  • Order Confirmation — Order details, items, totals, and shipping address
  • Shipping Update — Tracking number, carrier, and delivery date
  • Review Request — Product details after order completion
  • New Product — Product info when new products are published
  • Flash Sale — Sale details when products go on discount

Requirements

  • WordPress 6.0 or higher
  • PHP 8.0 or higher
  • A Mailaura account with an API key

External services

io), the email marketing platform operated by AdSimple GmbH, to deliver all of its functionality. The plugin is a client for the Mailaura service and cannot work without a Mailaura account and API key, which you provide on the plugin’s settings screen. io/api/v1/...

).

The plugin contacts Mailaura in the following situations, and sends only the data needed for each:

  • When a visitor submits a signup form (shortcode, block, popup, or a connected form plugin such as Contact Form 7, WPForms, Gravity Forms, Elementor or MemberPress): the subscriber’s email address, optional name, chosen list, tags and consent status are sent to create or update the subscriber.
  • When you load the plugin’s admin screens or test the connection / sync lists / fetch branding: your API key is sent to retrieve your account’s lists, subscriber counts, branding (logo and colors) and delivery status. No visitor data is sent for these requests.
  • When a post is published (RSS campaign trigger) or you create a newsletter from a post: the post’s public RSS feed URL and identifiers are sent so Mailaura can process the matching RSS campaign.
  • When WooCommerce integration is enabled: customer and order details (email, name, order contents, totals, shipping data) and abandoned-cart contents are sent so Mailaura can run the e-commerce automations you enable. Each event is only sent if you turn it on.
  • When Email Delivery is enabled: outgoing WordPress emails ( wp_mail() — recipient, subject, body and attachment metadata) are routed through Mailaura (AWS SES) instead of the local mail server, so they can be delivered and tracked. Attachments are always forwarded; whether they are included in the delivered email depends on your Mailaura plan.

Data is only transmitted when you have entered an API key and enabled the corresponding feature. No data is sent to any other third party.

Service provider: AdSimple GmbH (Mailaura).

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io/datenschutz

io/avv

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • email marketing
  • newsletter
  • rss
  • subscribers
  • woocommerce
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 7.0

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 7.0.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to7.0
Minimum requirementsWordPress 6.0 · PHP 8.0
Update activity20 Aug 20262mo ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

Changes recorded by WP PlugIndex

Recent tracked changes

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Tracking & source

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