WordPress plugin intelligence profile

MarketLyft – Email Marketing & Automation

Marketing automation for WordPress & WooCommerce — email campaigns, contact segmentation, lead tracking. Free up to 300 contacts.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 6.9
Current version1.1.2
WordPress coverageTested up to WordPress 6.9
Minimum stackWP 6.0 · PHP 8.0
Directory statusactive
Last directory update5 May 20266mo ago
Active installationsNewAdoption metric — not a quality score
WordPress.org rating5.0 / 5 from 1 ratings
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records MarketLyft – Email Marketing & Automation version 1.1.2 as active, updated 6mo ago and tested up to WordPress 6.9.

Overview

About this plugin

MarketLyft is a complete marketing automation platform — free up to 300 contacts, no credit card. Capture leads, segment your audience, send targeted email campaigns, and automate customer journeys.

This plugin connects your WordPress site to MarketLyft in 2 minutes. Every new user, customer, form submission, and newsletter signup flows automatically into your marketing automation — no manual exports, no Zapier, no extra cost.

Create your free MarketLyft account →

What you get with MarketLyft:

  • Email campaigns — design and send broadcast and triggered emails with built-in templates
  • Marketing automation workflows — drip sequences, welcome flows, re-engagement campaigns
  • Contact segmentation — group contacts by tags, behaviour, properties, and engagement
  • Lead scoring — identify your most engaged contacts automatically
  • Reporting & analytics — track open rates, click-through, conversions, and revenue
  • Free tier — up to 300 contacts, no credit card required

Why MarketLyft instead of Mailchimp, ActiveCampaign, or HubSpot?

MarketLyft delivers the full marketing automation toolkit — email campaigns, automation workflows, contact segmentation, lead scoring, and reporting — with a generous free tier up to 300 contacts and no upsell traps. Built for small and growing businesses that need more than newsletters but don’t want enterprise pricing.

Supported data sources:

  • WordPress user registration, profile updates, login, deletion, role changes
  • WooCommerce customers, orders, order status changes, payments (HPOS + Block Checkout compatible)
  • Contact Form 7 submissions
  • Gravity Forms submissions
  • MailPoet 3 subscriber events
  • The Newsletter Plugin subscriber events

Key features:

  • Configurable field mapping (WP/WC/form fields → MarketLyft contact fields)
  • Automatic tag management (add/remove tags based on events)
  • Background processing via WP Cron (built-in) with optional Action Scheduler upgrade
  • Encrypted credential storage (sodium)
  • Retry with exponential backoff on API failures
  • HPOS and Block Checkout (WC 8.3+) compatible

Third-Party Service

This plugin sends data to your MarketLyft instance — the URL you configure in Settings → MarketLyft Sync. No data is sent to any other external service.

Data transmitted:

  • User profile information (name, email, website URL)
  • WooCommerce billing details (address, phone, company) when WooCommerce module is enabled
  • Form submission data (Contact Form 7, Gravity Forms) when Forms module is enabled
  • Newsletter subscriber data (MailPoet, Newsletter Plugin) when Newsletter module is enabled

When data is transmitted:

  • On user registration, profile update, login, deletion, and role change
  • On WooCommerce checkout, order status change, and payment completion
  • On form submission (Contact Form 7, Gravity Forms)
  • On newsletter subscription, update, and unsubscription events

Data is transmitted only to the MarketLyft URL you have configured. No data is collected by the plugin author.

  • MarketLyft Privacy Policy
  • MarketLyft Terms of Service

Upgrade Notices

1.1.2

Bug fix.

1.1.1

Onboarding redesign for first-time users — welcome card with setup steps, on-page FAQ, and 24/7 support contact. No action required on update.

1.1.0

Adds a First Sync button so you can push existing users, customers, and newsletter subscribers to MarketLyft in one click. Background processing now works out of the box without Action Scheduler.

1.0.3

Adds OAuth2 support for WooCommerce.

1.0.0

Initial release.

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • email marketing
  • lead generation
  • marketing automation
  • newsletter
  • woocommerce
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 6.9

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 6.9.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to6.9
Minimum requirementsWordPress 6.0 · PHP 8.0
Update activity5 May 20266mo ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

Changes recorded by WP PlugIndex

Recent tracked changes

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Tracking & source

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