About this plugin
Every morning, one clear answer: why did my revenue change?
Most WooCommerce store owners check their revenue and think: is this good? Is this bad? What do I do about it?
Dashboards and charts don’t answer that. Matriq Store Analytics does.
Each night, the plugin analyses your previous day’s orders and delivers a plain-language briefing: revenue went down 12% because fewer customers bought (not because they spent less per order). Or: revenue jumped because average item price rose — your weekend sale ended and full-price items came back.
No guessing. No AI hallucinations. Just auditable math against your own WooCommerce data, run entirely on your server.
Who it’s for: WooCommerce store owners who want to understand their revenue without hiring an analyst or learning SQL.
What you get each morning
- Revenue Overview – yesterday’s revenue, compared to the prior day and prior week
- Primary Cause – the single biggest driver of the change (orders, basket size, or item price mix), with a confidence score
- Suggested Action – one short next step tied to the diagnosed cause
- Daily Email Digest – optional morning email so you know before you open your laptop
- History Log – every past briefing, fully auditable, so you can trace any number back to its source
- Campaigns Tracker – log your sales and launches so the engine knows a post-sale revenue dip is expected, not alarming
How the diagnosis works
The engine breaks your revenue change into three components every night:
- Order volume – did more or fewer customers buy?
- Items per order – did basket size grow or shrink?
- Average item price – did discount mix or product mix shift the per-item value?
The dominant driver is flagged as the primary cause. This is deterministic arithmetic — you can audit every figure on the History page.
What it does NOT do
- No real-time charts that slow your admin panel
- No AI calls, no external services, no third-party data sharing
- No paywalled core features — the diagnosis engine is completely free
Privacy & performance
All analysis runs in a nightly WP-Cron job. Your order data never leaves your server. Admin pages load from pre-built daily snapshots — no heavy queries on page load.
Fully compatible with WooCommerce HPOS (High-Performance Order Storage).
Requirements
- WooCommerce 7.0 or later, with WooCommerce Analytics enabled
- At least one completed order so a baseline can be established
Premium: Store Copilot
The free plugin is your revenue truth engine — always free, no limits. Store Copilot is an optional premium add-on that turns diagnosis into action:
- Conversational Analyst – ask “why was Wednesday weird?” in plain English and get an answer with supporting numbers
- 30-day Revenue Forecasting – confidence-banded projections built on your store’s own trends and campaign history
- Anomaly Detection – get notified the moment something unusual happens, before tomorrow’s digest
- Product-level Insights – find out which specific product caused the change
- Growth Playbooks – per-product recommendations that go from diagnosis to a ready-to-run next action
- Multi-channel Alerts – Slack, WhatsApp, and webhook notifications for the moments that need attention now
- Customer Cohort Intelligence – new vs returning behaviour, churn risk, and win-back opportunities
- Smart Scheduler & Automated Outreach – Copilot segments, creates coupons, and schedules follow-ups once you approve
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