Matomo Site Kit

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics.

Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy.

Why Choose Matomo Site Kit?

• Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box

• No Data Sampling – 100% accurate data, unlike Google Analytics

• You Own Your Data – No third-party data sharing

• Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers

• WooCommerce Ready – Complete ecommerce tracking for your online store

Three Powerful Tracking Methods

Choose the tracking method that best fits your needs:

-

push(). Best for most websites.

-

Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management.

-

Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers.

Complete Feature List

Analytics Dashboard

* Real-time analytics overview in WordPress admin

* Visits, page views, bounce rate, and session duration

* WordPress Dashboard widget for quick stats

* Per-post and per-page analytics metabox

WooCommerce Ecommerce Tracking

* Product view tracking with SKU, name, price, and categories

* Category page view tracking

* Add to cart and remove from cart events

* Cart update tracking

* Complete order tracking with revenue, tax, and shipping

* Works with all three tracking methods

Site Search Tracking

* Automatic WordPress search tracking

* Search keyword capture

* Category filter detection

* Search result count

* Zero configuration required

Automatic Annotations

* Create Matomo annotations when content is published

* Select which post types trigger annotations

* Customizable format with variables: {post_type}, {title}, {url}, {author}

* Live preview in settings

Privacy & GDPR Compliance

* Consent mode options (requireConsent, requireCookieConsent)

* Privacy opt-out shortcode [matomo_opt_out]

* Server-side tracking for cookieless analytics

* Exclude tracking by user role

* Compatible with cookie consent plugins

Advanced Features

* User ID tracking with SHA256 hashed email

* Heartbeat Timer for accurate time-on-page measurement

* DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id)

7+)

* Bot detection and filtering

* Noscript fallback for JavaScript-disabled browsers

* DNS prefetch and script preloading for performance

* Matomo Cloud and On-Premise support

Perfect For

• Bloggers who want simple, privacy-respecting analytics

• WooCommerce stores needing detailed ecommerce insights

• Agencies managing multiple client websites

• Enterprise organizations with strict data privacy requirements

• GDPR-conscious website owners in the EU

• Marketing teams using Matomo Tag Manager

Matomo Cloud vs On-Premise

This plugin works seamlessly with both:

• Matomo Cloud – Hosted solution at matomo.cloud, no server management needed

• Matomo On-Premise – Self-hosted on your own server for complete data ownership