OpenPanel

OpenPanel is an open-source web and product analytics platform that serves as a privacy-friendly alternative to traditional analytics solutions. This WordPress plugin seamlessly integrates OpenPanel with your WordPress site while maximizing reliability and avoiding ad-blocker interference.

Key Features

• 🚀 Ad-Blocker Resistant: Serves analytics scripts and API calls from your own domain

• 📊 Real-Time Analytics: Get instant insights without processing delays

• 🔒 Privacy-Friendly: Cookie-less tracking that respects user privacy (no cookie banners needed!)

• ⚡ Performance Optimized: Caches scripts locally and uses efficient proxying

• 🎯 Product Analytics: Funnel analysis, retention tracking, and conversion metrics

• 📈 Web Analytics: Visitors, referrals, top pages, devices, sessions, and bounce rates

How It Works

This plugin integrates OpenPanel with WordPress in a blocker-resistant way:

• Inlines op1.js directly into your pages (cached locally for 1 week; falls back to CDN if needed)

• Bootstraps the OpenPanel SDK with your Client ID automatically

• Proxies all SDK requests through WordPress REST API ( /wp-json/openpanel/ )

• Preserves all request methods, headers, query parameters, and body data

• Handles CORS properly for cross-origin requests

Why use a proxy? Serving scripts and data from your own domain origin avoids third-party blocking and improves tracking reliability significantly.

Privacy Benefits

• 🍪 No Cookie Banners Required: OpenPanel uses cookie-less tracking, so you don’t need annoying cookie consent banners

• 🛡️ GDPR Friendly: Compliant with privacy regulations without requiring user consent for basic analytics

• 🔐 Data Ownership: You maintain full control over your analytics data

• 🚫 No Personal Data Collection: Tracks behavior patterns without collecting personally identifiable information

dev

External Services

dev services to provide web analytics functionality. Here’s what you need to know:

dev Analytics Service

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dev is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.

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What data is sent:

• User Agent: Browser and device information for compatibility and analytics

• IP Address: Collected from X-Forwarded-For header for geolocation (no personal identification)

• Page Information: Current page URL/path and referrer information

• Event Data: Other user-defined properties when custom events are triggered via window.op('track', 'event_name')

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When data is sent:

• Page Views: Only when “Track page views automatically” is enabled in settings

• Outgoing Link Clicks: Only when “Track clicks on outgoing links” is enabled in settings

• Custom Events: Only when website owner implements window.op('track', 'custom_event') method

• No background tracking – data is sent only for the specific interactions you’ve configured

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External endpoints used:

• https://openpanel.dev/op1.js – Analytics tracking script (cached locally)

• https://api.openpanel.dev/ – Analytics data collection API (proxied through your WordPress site)

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Legal Information:

• Service Terms: https://openpanel.dev/terms

• Privacy Policy: https://openpanel.dev/privacy

This integration is essential for the plugin’s core functionality of providing website analytics. The plugin uses a proxy approach to serve requests through your own domain to improve reliability and avoid ad-blocker interference.