About this plugin
PersonalizeWP is the most comprehensive personalization plugin for WordPress, giving you everything you need to create unique experiences for every visitor to your site.
Built by Filter, an award-winning WordPress agency, PersonalizeWP brings enterprise-level personalization capabilities to WordPress sites of all sizes. The plugin is battle-tested on high-traffic sites and designed to work perfectly with cached environments.
With PersonalizeWP, you can show or hide any block in the WordPress editor based on visitor characteristics, build detailed visitor profiles, create content variations, segment your audience, and track engagement through lead scoring – all without writing a single line of code.
Complete Personalisation Toolkit
PersonalizeWP includes everything you need to personalize your WordPress site:
Display Conditions Control exactly who sees your content with rules based on device type, location, time, user behavior, and dozens of other conditions. Combine multiple rules with AND/OR logic for precise targeting.
Visitor Profiles Automatically build comprehensive profiles for each visitor, tracking their journey through your site, pages visited, forms completed, and engagement levels.
Custom Profile Fields Capture and store specific visitor information through forms and interactions, then use this data to trigger personalized content throughout your site.
Content Variations Create multiple versions of any content block and automatically show the right version to each visitor based on their profile or behavior.
Segments Group visitors with similar characteristics or behaviors into segments for scalable personalization across your entire site.
Lead Scoring Automatically assign scores to visitor actions to identify your most engaged prospects and trigger appropriate content or offers.
REST API Access visitor data programmatically with our REST API endpoints. Build custom features like recently viewed products, personalized recommendations, or dynamic content based on visitor activities and segments.
Custom Events API Build custom tracking JS to monitor things like video engagement, interactions with quizzes or calculators, or any conversion unique to your business.
Data Export Export your visitor event data with our comprehensive Data Export feature.
Product Collection Block Display personalized product recommendations with our WooCommerce Product Collection block. Show “Previously Viewed Products” or “Products For You” without any manual configuration.
Access Controls Restrict content to specific users or groups with password protection, user role restrictions, and other access control options.
Built-in Personalisation Rules
Start personalizing immediately with pre-configured rules:
Visitor behavior
- New vs returning visitors
- Time spent on page (10s, 30s, 1 minute, custom)
- Pages visited
- Last visit date
Location & Time
- Country
- Time of day (morning, afternoon, evening, custom)
- Day of week
- Date ranges
Device & Technology
- Desktop, tablet, or mobile device detection
- Browser type and language
- Operating system
User Status
- Logged in/out status
- User roles and capabilities
- User metadata
Traffic Sources
- Referrer URL
- UTM parameters
- Query strings
WooCommerce Integration
- Cart contents and value
- Products in cart
- Purchase history
- Customer lifetime value
- Time since last order
- Product categories purchased
- Order completion status
Advanced Features
Form Integrations Capture visitor data seamlessly with native integrations for:
– Gravity Forms
– Ninja Forms
– WS Form
Block Editor Integration Works with any WordPress block including:
– Native WordPress blocks
– WooCommerce blocks
– Kadence Blocks
– ACF Blocks
Performance Optimised
– Works perfectly with cached sites and CDNs
– Cookieless tracking for privacy compliance
– Lightweight and efficient
– No impact on page load speed
See It In Action
Visit our website for detailed documentation, tutorials, and real-world personalization strategies. Check out our Knowledge Base for setup guides and best practices.
If you’d like to find out more about the PersonalizeWP, then you can visit our website, which provides information, knowledge base articles, tutorials, tips and tricks and access to support documentation.
Contributing & Support
PersonalizeWP is open source and we welcome contributions from the WordPress community.
Report Issues Found a bug or have a feature request? Report it here.
Contribute Code Want to contribute? Check out our GitHub repository for the latest development version and contribution guidelines.
Stay Updated
– Website
– Follow us on Bluesky
– Sign up for our newsletter in the plugin settings
Newsletter
Join our email list via the plugin settings to receive updates, tips, and personalization strategies. com – see our terms for details.