About this plugin
PW – Ofertas Avanzadas Lite lets you design, launch, and manage discount campaigns in WooCommerce based on real marketing strategies. A guided wizard walks you through every setting, automatic matching counts tell you how many products qualify before you publish, and optional badge overlays let shoppers know a deal is live.
Whether you’re clearing slow-moving stock, rewarding bulk buyers, or discounting items that are approaching their sell-by date, you get purpose-built strategies instead of generic coupon workarounds.
Guided campaign wizard
Every campaign starts with the same clean wizard:
- Choose a strategy and give the campaign a name.
- Pick your target products or categories — the wizard filters out already-selected items and shows a live matching count as you adjust the audience.
- Configure the discount tier for that strategy (percentage or fixed amount, validated in real time).
- Set a start/end date if needed.
- Publish — the discount applies automatically at checkout and on product pages.
Three ready-made marketing strategies
Basic product discount
A straight percentage or fixed-amount reduction on one or more products. Use it for seasonal promotions, welcome offers, or clearance sales where you want a simple, clearly labelled markdown.
Buy X, pay Y
Automatically applies when a customer adds the required quantity to the cart — no coupon code needed. Set up 2-for-1, 3-for-2, 5-for-4, or any combination. Ideal for consumer goods, bundles, and inventory you want to move fast.
You can cap how many times the deal applies per order.
Expiry-based tiered discount
Built for perishable and time-sensitive items: food, beverages, cosmetics, pharmaceuticals. Define discount tiers by days-until-expiry — for example, 30 days left = 10 % OFF; 15 days = 20 % OFF; 7 days = 35 % OFF. WooCommerce calculates the right tier automatically, so you reduce waste without manually repricing products every week.
Product badges
Opt in to badge overlays on your WooCommerce product images. When a campaign is live, an “On sale” or custom-label badge appears on the product card and product page — giving customers a visual cue without requiring theme edits or shortcodes.
Campaign management
All active and scheduled campaigns live in a single dashboard. Enable, pause, or delete a campaign in one click. Edit strategy settings at any time and the changes take effect on the next page load.
Campaigns are stored in dedicated database tables (created automatically on activation) and never interfere with WooCommerce’s native coupon system.
Languages
The plugin is written in English. A full Spanish ( es_ES ) translation is included and loads automatically when the site locale is set to any es_* variant.
Pro edition
A separate Pro edition adds advanced strategies (bulk volume discounts, attribute-quantity tiers), built-in analytics, and additional audience filters. org listing.
External services
This plugin does not call remote APIs or send store data to third-party servers in the background. css ). The bundled design library ( pw/backend-ui ) loads its own JavaScript and CSS from the plugin package only; it does not load the Tailwind Play CDN.