About this plugin
Product Prices by User Roles for WooCommerce helps you create role-based pricing in WooCommerce so every customer automatically sees the price intended for their user role. Whether you’re offering wholesale pricing, B2B pricing, dealer pricing, or exclusive member discounts, the plugin lets you manage personalized pricing without creating duplicate products or running multiple WooCommerce stores.
You can apply pricing rules across your entire store, set exact prices for individual products, support variable products, and hide prices for selected user roles – all from within WooCommerce.
Key Features
Offer Different Prices to Different Customer Groups
Create role-based pricing for wholesale customers, dealers, distributors, members, subscribers, or any custom WooCommerce user role. Every customer automatically sees the correct price based on their assigned role.
Apply Storewide Pricing Rules
Quickly create wholesale or member pricing across your WooCommerce store using price multipliers. Increase or decrease prices for each user role with precise multiplier values, including decimal values.
For example, you can offer wholesale customers a discounted price while retail customers continue seeing your standard catalogue price.
Set Product-Specific Prices
Need more control over selected products? Override your global pricing by assigning an exact price for an individual product based on the selected user role.
With the Lite version, you can configure role-based prices for any number of products. This is useful when you want to offer special prices on selected products while keeping your regular pricing rules for the rest of your store.
Compatible with Variable Products
Apply role-based pricing to WooCommerce variable products so customers continue to receive the correct pricing regardless of the variation they choose.
Hide Prices for Selected User Roles
Some stores don’t want prices visible to every visitor. Hide product prices for selected user roles whenever required. This is particularly useful for wholesale stores, B2B catalogues, or businesses that only display pricing to approved customers.
Common Use Cases
Whether you’re selling to businesses or consumers, Product Prices by User Roles for WooCommerce helps you deliver the right pricing experience. The plugin is ideal for:
* Wholesale stores that offer discounted pricing to business customers.
* B2B stores with different prices for distributors or dealers.
* Membership websites that reward members with exclusive pricing.
* Trade catalogues that only display prices to approved user roles.
Documentation & Support
- Visit the WordPress support forums
- Check the documentation for common answers
- Try the live demo to see how the plugin works on the storefront.
If you find the plugin useful, a ⭐ 5-star rating is always appreciated — it helps other store owners discover the plugin.
Looking for More Advanced Pricing Features?
Upgrade to Product Prices by User Roles for WooCommerce Pro to unlock additional pricing options, bulk pricing rules, quantity-based pricing, category-based pricing, shipping charges based on user roles, and more.
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About Tyche Softwares
Product Prices by User Roles for WooCommerce is developed and maintained by Tyche Softwares, creators of WooCommerce plugins since 2012.
If you find the plugin useful, we’d love to hear your feedback. org helps other WooCommerce store owners discover it.
Explore More WooCommerce Plugins
Tyche Softwares develops a range of WooCommerce plugins that help merchants manage pricing, order management, delivery scheduling, bookings, checkout customization, and other essential store operations.
Some of our Pro plugins:
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Flexi BOGO for WooCommerce
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Abandoned Cart Pro for WooCommerce
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Booking & Appointment Plugin for WooCommerce
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Deposits For WooCommerce
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Payment Gateway Based Fees and Discounts for WooCommerce – Pro
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Custom Order Status for WooCommerce – Pro
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Custom Order Numbers for WooCommerce – Pro
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Product Input Fields for WooCommerce – Pro
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Call for Price for WooCommerce – Pro
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Currency per Product for WooCommerce – Pro
Some of our other free plugins:
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Abandoned Cart for WooCommerce
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Order Delivery Date for WooCommerce – Lite
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Product Delivery Date for WooCommerce – Lite
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Payment Gateway Based Fees and Discounts for WooCommerce
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Custom Order Status for WooCommerce
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Custom Order Numbers for WooCommerce
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Product Input Fields for WooCommerce
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Call for Price for WooCommerce
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Price based on User Role for WooCommerce
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Currency per Product for WooCommerce
External Services
This plugin communicates with our tracking server to send usage data only if the user has explicitly opted in to usage tracking. For detailed information about what is tracked, please refer to our usage tracking documentation.