Pushwoosh for WooCommerce

Pushwoosh for WooCommerce connects your store to Pushwoosh, a customer engagement platform. It sends the shop data that Pushwoosh Customer Journeys need and adds web push to the storefront.

• Customers become email and SMS contacts in Pushwoosh, with first name, last name, marketing consent and any customer fields you map to tags.

• Orders send PW_OrderCreated, PW_OrderUpdated and PW_OrderCanceled events with items, totals and status, so journeys can thank, cross-sell or win back.

• Abandoned carts send PW_AbandonedCart after a configurable idle time, with a signed link that restores the cart in any browser.

• Web push loads the Pushwoosh Web SDK on the storefront with a subscribe bell that works in Chrome, Firefox and Safari, and links subscribers to the customer.

• Marketing consent: an optional checkbox on registration, classic and block checkout; with “Require marketing consent” nothing is sent for customers who did not agree.

• Personal data: WordPress export and erase tools cover the plugin’s data and delete the user in Pushwoosh.

• Historical sync of existing customers and past orders, from the settings page or WP-CLI.

Works with High-Performance Order Storage (HPOS) and the Cart and Checkout blocks. All calls to Pushwoosh run in the background through Action Scheduler and never slow down checkout.

External services

This plugin relies on Pushwoosh, a third-party service operated by Pushwoosh Inc.

• Pushwoosh API ( https://api.pushwoosh.com, or the API URL set in the settings): customer contacts, order and cart events and deletion requests are sent when customers register, update their profile, check out, change orders, abandon carts or are erased via the WordPress privacy tools.

• Pushwoosh Web SDK ( https://cdn.pushwoosh.com/webpush/v3/ ): loaded on every storefront page when web push is enabled; the browser registers for push notifications with Pushwoosh after the visitor allows them.

com/privacy-policy/

Privacy

Add the Pushwoosh processing to your store’s privacy policy. The plugin registers WordPress personal data exporters and erasers; erasing a customer also deletes the user and their devices in Pushwoosh. Orders that WooCommerce keeps continue to send order events with their billing email.