About this plugin
Product Data Optimizer for Google Merchant Center
Most feed plugins export what WooCommerce already has. QWeb Merchant Feed improves the product data Google actually sees, and it keeps the work simple: generate, copy one URL, paste it into Merchant Center, done.
A technically valid XML file can still contain bad titles, missing identifiers, slug-cased sizes and incomplete apparel attributes. Those problems do not show up as a broken file. They show up later as disapprovals and weak Shopping listings.
This plugin creates optimized product data from WooCommerce, detects product data problems in plain words, and applies reversible one-click corrections without changing your shop pages.
Designed to improve millions of product records and detect thousands of product data issues before they reach Google Merchant Center. Generation streams, so a large catalogue is a normal case, not a special mode.
Live in minutes
- Activate. WooCommerce with published products is the whole prerequisite.
- Click Generate. The plugin writes the feed file and shows you its stable URL.
- Paste that URL into Merchant Center as a scheduled fetch.
That is the whole setup. No account, no API key, no Google login, nothing to configure first. The plugin ships with sensible defaults and rebuilds the feed on its own schedule from then on.
A built-in Help tab walks through every step with the exact clicks.
Find problems with one Scan
One Scan button reads your catalogue. Each row is one problem type, explained in plain words: what was detected, how many products are affected and what to do next. Most rows have a one-click Apply, and Undo takes the last apply back.
QWeb Merchant Feed checks for issues such as:
- Missing or duplicate GTINs
- Missing brand
- Missing Google product category
- Missing apparel attributes such as gender and age group
- ALL CAPS, short, long or HTML-filled titles
- Duplicate titles
- Thin, duplicate or promotional descriptions
- HTML and capitalization problems in descriptions
- Many colours sold off one single photo
- Product data that needs human review rather than an automatic guess
Create optimized product data
- XML, TSV or CSV for Google Merchant Center
- Stable public feed URL for scheduled fetch
- Simple and variable WooCommerce products
- Unique offer IDs based on WooCommerce product or variation IDs
- Atomic writes so a failed regeneration does not serve a half-written feed
- Streaming generation designed for large catalogues
- No invented GTINs
- Google product category mapping when the match is reliable
- Per-product fields for titles, descriptions, GTIN, MPN, brand, size, colour, material, availability, condition, adult, custom labels and more
Optimize Google without touching WooCommerce
Corrections are stored separately from WooCommerce product-page content.
Priority is:
Per-product override > rule > WooCommerce mapping > omit
That means you can optimize data sent to Google without changing the title or description customers see on your store.
Mechanical fixes can be applied in batches with one click, and the most recent Apply batch can be undone with one more.
Standardize product information
Rules are plain forms, not code: who it applies to, which Google field, what to do. Starter chips fill the common ones in. Create rules based on:
- All products
- Category
- Product title
- SKU
- Product tag
Then set, prefix, suffix or replace Google product data fields.
Free edition
org edition includes:
- Optimized product data output in XML, TSV and CSV
- Stable scheduled-fetch URL
- Local catalogue scan
- Mechanical Apply and Undo
- Rules to standardize product information
- Per-product Google Feed tab
- Bundled Google taxonomy
- WP-CLI tools for status, doctor, generate, audit, history, fix, explain and category mapping
The free edition does not phone home, call an LLM or require a Google login.
QWeb Merchant Feed PRO
PRO is the AI Product Data Optimizer for Google Merchant Center. It adds:
- Improve product titles and descriptions with AI-assisted rewrites
- Hosted 83-point product data audit
- Optional Merchant Center connection
- Merchant API / Content API workflow
- License-based site plans
AI suggestions do not automatically clear sensitive or policy-related findings that require human review.
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External services
This free edition does not phone home. Product data generation, the local scan and mechanical
fixes all run on your own server. Google’s public product taxonomy is bundled as a local
data file, so category matching makes no request to Google.
A paid edition exists that can call QWeb for AI rewrites. That code is not in this zip.