Repivot

Know exactly where to start, and focus on the few updates that make the biggest difference. Repivot helps you choose what to fix next.

From tone to AI visibility, see where your content can improve and act on it — right inside the WordPress editor.

AI-Powered Content Gap Analysis

Repivot runs six AI graders on your content and surfaces actionable insights directly in the Gutenberg editor:

• Brand Voice — Detect tone shifts and keep every post consistent, building a style that strengthens reader trust and brand recognition.

• Content Gap — Fix missing info, confusing steps, or repeats so your content is complete, clear, and easy for readers to follow and engage with.

• Competitive Check — See how your content compares to others in your niche and uncover ideas to refine, stand out, and stay ahead of the competition.

• Internal Links — Find linking gaps that connect your content, improve navigation, and keep readers exploring more for longer.

• AI Reach — Optimize content for AI search answers to reach more people exactly where they look for information and solutions.

• Alt Check — Scan content images for missing alt text and get suggestions for screen readers and SEO.

Track Your Work

Stay organized as you optimize your content:

• Labels — Tag posts with custom labels (e.g. “Needs Update”, “Popular”, “Seasonal”) to filter and prioritize your content library.

• Notes — Add dated notes to any post to track what you changed, why, and what to revisit — giving you a history alongside your analytics.

• Mark as Done — Check off insights as you address them so you can track your progress through each content audit.

Analytics Dashboard

Connect Google Analytics and Search Console to see your site at a glance:

• Track peaks and dips in traffic aligned with seasonal shifts and search changes.

• See which pages attract the most readers and keep them coming back.

• Identify pages with high views but low CTR to improve headlines and calls to action.

• Monitor clicks, impressions, CTR, and ranking position in search results.

• View traffic by device, source, and country to focus your time where it matters.

How It Works

• Connect Your Website — Link your WordPress site and Google accounts. We’ll automatically sync your content and analytics.

• Get AI Insights — Our AI analyzes your content and identifies opportunities to improve rankings and traffic.

• Watch Traffic Grow — Implement our recommendations and watch your rankings improve and traffic increase.

Integrations

• WordPress (this plugin)

• Google Analytics (GA4)

• Google Search Console

• Instagram

External Services

ai to provide its functionality.

What data is transmitted

• Content gap analysis: When triggered by the user, the post’s HTML content, title, and URL are sent to the Repivot API for AI-powered analysis.

• Analytics: The site URL and post identifiers are sent to retrieve aggregated analytics data from your connected Google Analytics and Search Console accounts.

• Connection verification: The site URL and a unique installation ID are sent to verify the API token and account status.

When data is transmitted

Data is only transmitted when the user explicitly triggers an action (running content gap analysis, viewing analytics, or connecting/disconnecting the plugin). No data is transmitted in the background without user action.

Why it is needed

The AI content analysis and analytics aggregation are performed on Repivot’s servers. This external connection is required for the plugin to function.

Service links

• Repivot website

• Privacy Policy

• Terms of Service

Source Code & Build Instructions

The build/ directory contains compiled JavaScript generated from the human-readable source files in the src/ directory, which is included in this plugin.

To build from source:

• Install Node.js (LTS recommended).

• Run npm install in the plugin’s root directory to install dependencies.

• Run npm run build to compile the source files into build/.

js and uses @wordpress/scripts.