About this plugin
An add-on for the free Reseller Store plugin by GoDaddy Reseller Programs. Set that up first.
Your analytics tell you about pages and traffic. They tell you nothing about the search box that actually sells. Reseller Intent records what happens inside it: what people search, whether the name was free, what they pick instead, and what reaches the cart.
It watches the transfer box and the product buttons too, so hosting, email and SSL demand shows up next to the domains.
What you get
- A dashboard of real intent: searches, cart clicks, top TLDs, repeat searches, carted domains, added products, transfer searches and outbound clicks
- Every number compared with the period before it, so you see direction, not just totals
- A page filter that follows every panel, for when one landing page is doing the work
- Full history in every list, and any range exported as CSV or JSON
- The week at a glance on your WordPress dashboard, with the name people asked for most
- Today’s count on the admin bar, on the site and in the admin, with the day’s breakdown one hover away
- Site Health tells you when tracking or prices have quietly stopped, instead of leaving you to notice
- An optional style pack that matches the Reseller Store widgets to your colors, plus shortcodes for a TLD price strip, a live product price and a regional support number
- Every report as a WordPress ability, so an AI agent or any tool that speaks the Abilities API can ask your store what people searched this week
- The same reports from WP-CLI, as a table, JSON or CSV
Ask your store a question
9 or newer the plugin registers its reports with the Abilities API: the funnel summary, top searches, top TLDs, countries, carted domains, product adds, transfer searches, pages, the trend, recent searches, current TLD prices and tracking status. Anything that can read WordPress abilities, including the REST API and AI agents connected through an MCP adapter, can ask for them. Every report is read-only, returns aggregates, and needs the same capability as the dashboard.
The one action only refreshes TLD prices. Nothing about a single visitor is ever exposed, because nothing about a single visitor is stored.
The dashboard, the WordPress dashboard widget, WP-CLI and the abilities all read from one query layer, so a number can only ever be computed one way.
Privacy
Events are written to one table in your own database and never leave your site. No cookies, no fingerprinting, no IP addresses. com and it was available”, nothing more.
Bots are never recorded, you can ignore your own test searches, and you can clear any window of data with the count shown first.
For developers
rintent_should_track pauses tracking, `rintent_event_data` changes or drops an event before it is stored, and `rintent_track_bots` records bot traffic while you debug. Everything lives in one indexed custom table.
Shortcodes
Each one has a visual builder with a live preview under Reseller Intent, Shortcodes.
io" theme="dark" more_url="/domains/" more_label="560+ more TLDs"]
A row of price pills using live prices from your own catalog. theme is light or dark; dark sections are also detected on their own.
[rintent_price family="cpanel" mode="range" before="cPanel from" after="per month"]
A live price from a product family in your catalog: cheapest, highest or the range across its plans. Build it visually on the Shortcodes page, the family keeps the number correct when prices change. Older ids="" embeds keep working unchanged.
[rintent_phone]
One phone number as a tap to call link, picked for the visitor’s region from the browser timezone. GoDaddy’s public numbers are the defaults; your own are never overwritten.
WP-CLI
wp rintent report <name> prints any dashboard panel: `summary`, `searches`, `tlds`, `countries`, `carted`, `products`, `transfers`, `pages`, `trend`, `recent`, `prices` or `status`. Options: `--range=7|30|90|all|custom`, `--from` and `--to` for custom, `--page=/domains/` to follow one page, `--limit`, `--repeats` for searches, and `--format=table|json|csv|yaml`.
wp rintent stats --days=30 prints searches, unique searches, cart clicks, domains added, transfer searches, product adds and the search to cart rate.
wp rintent status and `wp rintent prices` are shortcuts for the two reports of the same name.
wp rintent abilities lists the Abilities API entries the plugin registers and whether this WordPress has the API.
csv streams every event as CSV or JSON, in batches.
wp rintent clear --range=month --yes deletes events in a window: `hour`, `day`, `week`, `month`, `6months`, `year` or `all`.
<h3>Abilities API</h3>
9 and newer, under the reseller-intent category. Read-only: reseller-intent/get-summary, get-top-searches, get-top-tlds, get-countries, get-carted-domains, get-product-adds, get-transfer-searches, get-pages, get-trend, get-recent-searches, get-tld-prices and get-tracking-status. One action: reseller-intent/refresh-tld-prices.
Inputs take range, from, to, page and, for lists, limit. All of them require the dashboard capability and return aggregates, never individual visitors. input[range]=30, and the action runs with POST.
Both need a logged in user or an application password.
External services
net, the platform behind every Reseller Store storefront, so the pills match checkout.
What is sent: your public reseller ID and one static probe domain name per TLD you configured. This happens from your server about twice a day, plus whenever you press refresh, and only while the shortcode is in use. No visitor data is ever sent.
That API is operated by GoDaddy: Universal Terms of Service, Privacy Policy. Reseller Intent itself is an independent plugin, built for GoDaddy resellers but not made by, endorsed by or affiliated with GoDaddy.
The default support numbers for the phone shortcode are GoDaddy’s published numbers, stored inside the plugin. Showing them involves no external request.