About this plugin
Segmentflow Connect links your WordPress site to Segmentflow, enabling:
- Talk to your data — Create customer segments using natural language (“Customers who bought twice but haven’t opened an email in a month”)
- Brand-aware creative — Automatically pull your logos, product photos, and color palettes to generate ready-to-send email templates
- One-click campaigns — Launch email campaigns with real-time delivery stats
- Revenue attribution — Track the exact dollar amount every campaign generates
Works on Any WordPress Site
Segmentflow Connect works on any WordPress site — WooCommerce is optional. On a plain WordPress site, you get:
- Page view tracking
- Automatic visitor identification for logged-in users
- Browser context and referrer tracking
WooCommerce Enrichment (Optional)
When WooCommerce is active, Segmentflow Connect automatically enables additional features:
- Automatic data sync — Customers, orders, and products sync to Segmentflow
- Real-time webhooks — New orders, customer updates, and product changes are sent instantly
- Cart context — Cart hash, currency, WooCommerce customer ID, and checkout language ( locale ) enrichment
- Pre-built segments — 11 ready-to-use customer segments (Repeat Customers, Churning Customers, etc.)
- Revenue attribution — Track which email campaigns drive revenue
How It Works
- Install and activate this plugin
- Click “Connect to Segmentflow” in the Segmentflow settings page
- Approve the connection in your Segmentflow dashboard
- Tracking begins immediately
- If WooCommerce is active, customer data, orders, and products sync automatically
Requirements
- WordPress 5.8 or later
- PHP 8.2 or later
- A Segmentflow account
- WooCommerce 5.0 or later (optional — for e-commerce features)
Third-Party Services
This plugin connects to Segmentflow, a third-party
email marketing and customer data platform. A Segmentflow account is required.
Segmentflow Tracking SDK
When the plugin is connected, a JavaScript tracking SDK is loaded from
js) on all frontend pages.
This SDK collects page view events and, for logged-in users, sends their
WordPress user ID and email address to Segmentflow for visitor identification.
When WooCommerce is active, additional data is included: WooCommerce customer ID,
locale ).
The “Require Consent” setting can be enabled to prevent tracking until the
visitor has given consent via your cookie consent solution.
Segmentflow API
ai) to:
- Check connection status during the initial setup flow
- Notify Segmentflow when the plugin is disconnected or uninstalled
Segmentflow Dashboard
During the connection flow, the user is redirected to the Segmentflow dashboard
ai) to authorize the connection. When WooCommerce is
active, this flow includes granting Segmentflow read/write API access to your
store’s customers, orders, and products via WooCommerce’s built-in authorization
screen.
Links
- GitHub Repository
- Segmentflow Terms of Service
- Segmentflow Privacy Policy