About this plugin
Showcase for Swell connects your WordPress site to the Swell eCommerce platform — a headless commerce backend that handles your products, inventory, customers, orders, and checkout — and exposes that storefront natively inside WordPress through Gutenberg blocks and synced content.
If you run your store on Swell and want WordPress to be the front-end (for content, SEO, marketing pages, and a familiar admin), this plugin gives you the bridge: products are mirrored into WordPress as a custom post type so pages render fast and rank in search, while cart and checkout stay backed by Swell’s hosted infrastructure.
Why Swell + WordPress?
- Keep WordPress for what it does well — content, SEO, page building, editorial workflows — and let Swell handle the commerce engine.
- No WooCommerce required. No tax/shipping/payment plugin sprawl to manage. Swell handles orders, payments, taxes, and fulfillment integrations server-side.
- Products live as native WordPress posts, so every SEO, caching, and page-builder plugin you already use just works on product pages.
Features
- Native Gutenberg blocks — product grid, single product, category navigation, and search blocks you can drop into any post, page, or template.
- Product sync — products from your Swell store are pulled into a custom post type via WP-Cron. Pages render from the local DB, not live API calls, so they’re fast and crawlable.
- Cart sidebar — slide-out cart with quantity controls, item removal, and a checkout button that hands off to Swell’s hosted checkout.
- SEO out of the box — XML sitemap entries, JSON-LD Product structured data, Open Graph and Twitter meta tags are generated for every synced product.
- Block-based templates — ships with editable templates for single product and category archive views, fully customizable in the Site Editor.
- Setup wizard — guided onboarding that walks you through adding API credentials, picking which Swell categories to sync, and verifying the connection.
- Command center dashboard — a single admin screen showing sync status, last sync time, product counts, and quick links to Swell.
External Services
This plugin connects to the following external services:
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is) — Required for core functionality. Product data, cart operations, and checkout are handled via the Swell API. By configuring your Swell API keys and activating the plugin, you consent to data being exchanged with Swell’s servers.
See Swell’s Terms of Service and Swell’s Privacy Policy.
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store) — When a customer proceeds to checkout, they are redirected to Swell’s hosted checkout page. Cart and order data is processed by Swell.
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com/v3/. The library is fetched in the browser only on checkout pages and only when Stripe is the active payment provider; nothing is sent during normal browsing or product sync. The browser request shares the standard data Stripe needs to render its payment fields (referrer URL, user-agent, IP address).
No card data is sent by the plugin itself — Stripe collects card data directly through its hosted iframe. See Stripe’s Terms of Service and Stripe’s Privacy Policy.
Privacy Policy
Showcase for Swell does not collect any personal data from site visitors or administrators beyond what is necessary for eCommerce functionality (cart contents, checkout data) which is processed by Swell.
No analytics, telemetry, or tracking data is collected by the plugin.