About this plugin
Pick a role. Choose how the price works. Save.
That is the whole daily job. Wholesale, VIP, members, staff — one screen under WooCommerce → Settings → Role Based Pricing.
Pricing itself is rarely that tidy. A product can sit in several categories, a user can have more than one role, a sale price may already be running, a wholesaler may need an exception, a campaign may start next Monday. The plugin handles those cases so you do not have to stack extra tools.
What you set
- Percentage, fixed amount, or a final price for a WordPress user role.
- All products, or only selected categories — with a different type/value per category if you need it.
- Optional start and end dates. Leave them empty for a permanent rule.
- Optional per-user override on the WordPress profile. That price wins over the role rule.
What the storefront does
- Logged-in customers see the role price on the shop, the product page, and in the cart.
- Guests keep the catalog price.
- Variable products: the discount applies to each variation, and the parent shows the price range this customer pays.
- If a product is already on a native WooCommerce sale, that sale wins. The role rule does not stack on top.
- Cart totals refresh when the customer logs in, so a guest cart picks up the role price after sign-in.
- The admin catalog and REST exports keep the original prices.
Typical uses
- A wholesale role at −20% on the whole catalog.
- Members-only prices on a few categories, with a different rate on one of them.
- A campaign window for staff or partners, without touching product sale fields.
- One customer who should not follow their role — set it on their user profile.
A touch more control, only if you want it
The screen stays simple. Tick Turn on advanced options in the Advanced options block (WooCommerce → Settings → Role Based Pricing; applied instantly, no Save needed) to get: a guest mode that hides prices and Add to cart for visitors who are not logged in, a choice between a struck-through price or the customer price only, a rule for customers with several roles, rules that cover subcategories, prices per role on each product and variation, and those prices in the standard WooCommerce CSV export and import.
Untick it and the plugin is the simple plugin again; nothing you typed is deleted.
AI ready
9 or later the plugin registers three Abilities so an assistant (official AI plugin + a connector) can set, read, or remove a role discount. On the same Role Based Pricing screen, a text field and Generate button do the same from a sentence when that plugin is installed. Both still require the manage WooCommerce capability.
Older WordPress versions skip the Abilities; the settings screen stays usable without AI.
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Compatibility
- WooCommerce 8.0 or higher (tested up to 11.0).
- HPOS (High-Performance Order Storage) compatible.
- Custom roles from User Role Editor and similar plugins work as-is: if WordPress knows the role, this plugin can price it.