About this plugin
Pixel Integration for Snapchat provides a seamless way to integrate the Snapchat tracking pixel into your WordPress website and WooCommerce store. It allows you to track user interactions and conversions, helping you measure the effectiveness of your Snapchat advertising campaigns. This plugin is not affiliated with or endorsed by Snap Inc.
Key Features
- Easy Setup – Simply enter your Pixel ID and you’re ready to go
- WordPress Integration – Track user activity across your entire WordPress site
- WooCommerce Support – Track standard e-commerce events automatically
- Easy Digital Downloads Support – Track digital product sales and downloads
- Flexible Configuration – Choose exactly which pages and events to track
- AJAX Support – Compatible with AJAX-powered add-to-cart functionality
- User Email Tracking – Improve conversion tracking with user email data
- Modern Admin Interface – Intuitive settings panel
Supported Events
The plugin supports all standard Snapchat pixel events:
- PAGE_VIEW – Tracks when users view any page
- VIEW_CONTENT – Tracks when users view product pages
- ADD_CART – Tracks when users add products to cart
- START_CHECKOUT – Tracks when users begin the checkout process
- ADD_BILLING – Tracks when users add billing information
- PURCHASE – Tracks when users complete a purchase
- SEARCH – Tracks search queries on your site
WooCommerce Integration
When used with WooCommerce, the plugin automatically tracks:
- Product views with detailed product data
- Add to cart actions (including AJAX add to cart)
- Checkout initiation
- Purchase completion with transaction data
Easy Digital Downloads Integration
When used with Easy Digital Downloads, the plugin automatically tracks:
- Digital product views with detailed product data
- Add to cart actions for digital products
- Checkout initiation for digital purchases
- Purchase completion with transaction data
Privacy and GDPR
This plugin collects data for conversion tracking purposes and sends it to Snap Inc. via the Snapchat Pixel SDK (see External services below). To ensure GDPR compliance, we recommend:
- Updating your privacy policy to disclose the use of the Snapchat tracking pixel and what data is transmitted to Snap Inc.
- Implementing a cookie consent solution before loading marketing/tracking scripts (the plugin respects the WordPress Consent API when available)
- Only enabling user email tracking with proper consent
Upcoming Features
- SAVE event for Wishlist for products or items
- SIGNUP event for all signups on website
External services
This plugin connects to Snap Inc. services to load and run the Snapchat Pixel for conversion tracking.
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- What it is: JavaScript SDK served from https://sc-static.net/scevent.min.js, used to initialize your Pixel ID and send standard Snapchat tracking events (for example PAGE_VIEW, VIEW_CONTENT, ADD_CART, START_CHECKOUT, PURCHASE).
- When it loads: Only on front-end pages where you have enabled pixel tracking and configured a Pixel ID.
- What data is sent: Your Pixel ID, optional user email (admin default or logged-in user email if enabled), and page/event data such as search terms, product IDs, prices, currency, and transaction IDs on WooCommerce or Easy Digital Downloads pages. Snapchat’s script may also collect browser and device data according to Snap Inc. policies.
- Service provider: Snap Inc.
- Terms of Service: https://www.snap.com/terms
- Privacy Policy: https://values.snap.com/privacy/privacy-policy
This plugin is not affiliated with or endorsed by Snap Inc.