About this plugin
Structura is autoblogging done right. Instead of scraping RSS feeds and
spinning the results, it researches a keyword against live search
results, writes an original article, formats it as native Gutenberg
blocks, runs it through a 20+ point SEO protocol, and auto-publishes it
on your schedule. You keep editorial control; Structura handles the
repetitive work.
Highlights
- Real Gutenberg blocks. Output is serialized WordPress blocks,
not Markdown or pasted HTML — clean in the editor, theme-agnostic,
and portable if you ever switch tools.
- Persona engine. Author multiple writing voices and assign one
per campaign so different post types sound like different writers.
- 20+ point SEO protocol. Every post passes a structured technical
SEO checklist (title, slug, meta description, internal linking,
keyphrase placement, readability, E-E-A-T writing signals, SERP
entity coverage) before it publishes. Compatible with Yoast and
RankMath.
- Channel fan-out. When a post publishes, Structura can notify
your team chat (Slack, Discord, Telegram, generic webhooks) or
cross-post to social platforms with channel-specific copy.
- Multi-language. Generate content in any language. Language
choice is not gated by tier — pick whichever language you want
per campaign or per post.
- Translation-ready UI. The plugin admin ships in English, German,
Spanish, and French.
You can use Structura without creating an account. A freshly
installed Structura starts in Anonymous Mode — bring your own
OpenAI, Gemini or Claude key (BYOK) and you can manually generate
posts inside wp-admin. The plugin sends nothing anywhere until you choose
Connect to Structura Cloud on its first screen; see External
services below for exactly what is shared after that. Anonymous Mode
is intentionally limited:
- Paragraph blocks only (no headings, lists, callouts, or images).
- Posts capped at 500 words (all non-paid tiers share this cap).
- A subset of the SEO protocol.
- Manual generation only — no campaigns, no schedules.
com and
get a free license:
- Free license — adds heading blocks, the persona engine, more SEO
rules, and featured-image generation.
- BYOK (paid) — full Gutenberg block library, body-image
generation, the full 20+ point SEO protocol, scheduled campaigns,
channel fan-out, and
authority-link verification.
- Cloud (paid) — Structura provisions the AI provider for you,
with one bill from Structura instead of separate provider charges.
You pick the posts per site per month (30 or 100); images and AI
video generation (Shorts/TikTok/Reels) scale with it. See
com/pricing for
details.
js is built
from TypeScript sources hosted publicly at
com/yuriy-vasilyev/structura-plugin
— see that
repository’s README for reproducible build instructions.
External services
This plugin connects to several external services to function. The
plugin runs in Anonymous Mode without any of them, but most useful
features (campaigns, personas, channels, image generation) require
Structura Cloud.
net
What it does: runs all AI content generation, persona matching,
campaign scheduling, channel dispatch, and license verification.
Hosted on Google Cloud Firebase Functions and operated by Xerx (the
plugin author).
When it is first contacted: never on install or activation. The first
time you open the Structura admin page, the plugin shows a consent
screen that lists the data below and asks you to click Connect to
Structura Cloud. Until you do, no request of any kind leaves your
site. Entering a license key under Account & License counts as the
same opt-in. You can disconnect at any time from Account & License.
What is sent and when (all of it only after you opt in):
- Anonymous workspace bootstrap (once, right after you opt in): a
random install ID generated locally by WordPress, your site’s host
name, site title, WordPress version, plugin version, and the site
identity bundle (site title, tagline, language, logo URL, active
theme name). This creates the workspace that Anonymous Mode
generation runs in.
- License activation: license key, site URL, site name, WordPress
version, plugin version, surface identifier ( wp ), site identity
bundle.
- Daily license health check: license key, site URL, plugin
version, WordPress version. Used to detect lapsed subscriptions.
- Site identity sync: the site identity bundle is re-sent when you
change your site title, tagline, language, or logo, so generated
content keeps referring to your brand correctly. Licensed installs
only.
- Campaign run trigger: campaign settings (persona reference,
topic / keyword inputs, schedule), plugin trace ID. The cloud
service generates the post body and pushes it back to the plugin
via a signed webhook.
- Post publish event: post ID, campaign ID, post URL, post title,
publish state, edit URL, locale. Used by the Channels feature to
).
- Run acknowledgement and uploads: generated post artefacts and
per-step diagnostic metadata, so the post is associated with the
cloud-side run history.
- Generated images: downloaded from Structura Cloud’s storage
com, time-limited signed URLs) into your Media
Library.
- Every request carries the plugin version and, once one exists,
your activation’s bearer token so the cloud can attribute the call to
your workspace.
This service is provided by Xerx, the plugin author.
- Customer portal: app.structurawp.com/
- Terms of service: www.structurawp.com/terms
- Privacy policy: www.structurawp.com/privacy
Channel destinations — Slack, Discord, Telegram, LinkedIn, IndexNow,
generic webhooks
What it does: when you connect a channel under Structura → Channels,
the webhook URL or OAuth grant you provide is sent to Structura Cloud,
which stores it encrypted and delivers your post announcements to that
destination on your behalf. The plugin itself never calls these
third-party APIs directly; it only forwards what you typed into the
connection form. No channel is connected by default.
What is sent to the destination, and when: a short announcement of
each post (title, link, channel-specific summary text and, where the
destination supports it, the featured image) every time a post
publishes through a campaign or manual run that has that channel
enabled.
- Slack — terms: slack.com/terms-of-service, privacy:
com/privacy-policy
- Discord — terms: discord.com/terms, privacy:
com/privacy
- Telegram — terms: telegram.org/tos, privacy:
org/privacy
- LinkedIn — terms: www.linkedin.com/legal/user-agreement,
com/legal/privacy-policy
- IndexNow (operated by Microsoft Bing) — FAQ / terms:
org/faq, privacy:
com/privacy/privacystatement
- Generic webhooks — a URL you own; its terms are yours.
com
What it does: hosts your account, billing, license keys, invoices,
subscription management, and the per-workspace dashboards. The plugin
opens this URL in a browser tab when you click Connect Account /
Activate License so you can sign in and create or pick a license.
What is sent: standard browser navigation. The plugin itself does not
post data to the portal — it links you there for the OAuth-style
sign-in.
- Terms of service: www.structurawp.com/terms
- Privacy policy: www.structurawp.com/privacy
com
What it does: optional cache-revalidation pings sent from the plugin
to the marketing site so the public Structura blog can mirror selected
posts. Only fires if the marketing-site integration is connected from
the plugin’s Settings page.
What is sent: post URL, revalidation tag identifiers. No content body.
- Terms of service: www.structurawp.com/terms
- Privacy policy: www.structurawp.com/privacy
org
org/plugins/info to
org directory
org
is the source of truth).
What is sent: the plugin slug ( structura ). No site or user data.
- WordPress.org terms: wordpress.org/about/license/
- WordPress.org privacy: wordpress.org/about/privacy/
com
org
directory (direct download, agency-internal use), the auto-update
component checks a JSON manifest hosted on Google Cloud Storage to
discover available updates. org-distributed builds this
code path is disabled and no request is made.
What is sent: a static GET to a public JSON file. No site or user
data is transmitted.
- Google Cloud Storage terms: cloud.google.com/terms
- Google privacy policy: policies.google.com/privacy
Privacy
Nothing leaves your site until you accept the one-time Connect to
Structura Cloud screen in wp-admin (or enter a license key). If you
would rather not, deactivate the plugin — at that point it has sent
nothing.
The plugin defaults to telemetry off. Plugin behaviour analytics
(if any) only fire after explicit opt-in from the Settings → Privacy
screen.
License credentials are stored in WordPress options. The plugin’s log
table records operational metadata (run IDs, error codes, durations) —
not post bodies, prompts, or personally identifiable content.
The Wipe all data on uninstall setting (under Settings ) is off
by default; uninstalling Structura keeps your campaigns, personas,
logs, and settings unless you explicitly turn the toggle on first.