About this plugin
Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
What the plugin does
- Injects the Track Combo web tag in the storefront <head>.
- Exposes window.tcWoo with structured product, cart, order, and customer data so events do not depend on DOM scraping.
- Registers a native WC_Webhook that sends order.updated to the Track Combo backend when the order reaches the purchase status you choose.
- Deduplicates purchase between the client-side complement_data event and the server-side webhook using the order ID as transaction_id.
- Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.
Events sent
- page_view, search, view_item_list, view_item
- add_to_cart, initiate_checkout, add_shipping_info, add_payment_info
- complement_data (client-side on thank-you page, merged server-side)
- purchase (server-side via webhook — reliable even when the browser tab is closed)
Why Conversions API
5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
Why Track Combo instead of multiple plugins
- One plugin instead of one per ad network.
- One dedupe boundary handled by Track Combo — no event_id mismatches.
- No tag-manager containers to maintain.
- Full visibility of every event in the Track Combo dashboard.
You need a Track Combo account to use this plugin. com.
External services
com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
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com/integrationwoocommerce. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated.
No customer data is sent through this endpoint.
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g. com/... ).
Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.
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com whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side purchase events even when the customer closes the browser tab.
com/termos-de-uso/
com/politica-de-privacidade/