WordPress plugin intelligence profile

Transfer Brands for WooCommerce

Official WooCommerce 9.6 brand migration tool. Transfer from Perfect Brands, YITH, or custom attributes with backup and image support.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 6.9
Current version3.0.9
WordPress coverageTested up to WordPress 6.9
Minimum stackWP 6.0 · PHP 7.4
Directory statusactive
Last directory update25 Feb 20268mo ago
Active installations40Adoption metric — not a quality score
WordPress.org rating5.0 / 5 from 1 ratings
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Transfer Brands for WooCommerce version 3.0.9 as active, updated 8mo ago and tested up to WordPress 6.9.

Overview

About this plugin

Official WooCommerce 9.6 Brand Migration Tool

6 launching on January 20th, 2025, all stores will have the Brands feature enabled by default. This creates a migration challenge for stores that already use brand attributes – your existing brand data won’t automatically transfer to the new system.

6 brand taxonomy without losing any data.

Unlike manual migration that risks data loss, our plugin:

* Preserves all brand relationships and hierarchies

* Transfers brand images automatically

* Provides complete backup and rollback functionality

* Shows real-time progress with detailed statistics

* Handles stores of any size with batch processing

Transfer Brands Enhanced for WooCommerce is a powerful tool that simplifies the process of migrating your product brand attributes to a dedicated product_brand taxonomy. This is particularly useful for store owners who want to improve their brand management and enhance storefront navigation.

Key Features

  • User-friendly Interface: With an intuitive admin interface showing real-time progress during transfers.
  • Universal Image Transfer: Automatically detects and transfers brand images from 30+ different themes including Woodmart, Porto, Flatsome, XStore, Electro, and more.
  • Theme Compatibility: Full support for popular WooCommerce themes – your brand images will transfer regardless of which theme you use.
  • Custom and Taxonomy Attribute Support: Works with both custom and taxonomy-based brand attributes.
  • Batch Processing: Process products in batches to avoid timeouts on large stores.
  • Backup System: Built-in backup and rollback functionality for risk-free transfers.
  • Analysis Tool: Analyze your brands before transfer to identify potential issues.
  • WooCommerce Integration: Automatically uses the brand permalink settings from WooCommerce.
  • HPOS Compatible: Fully compatible with WooCommerce High-Performance Order Storage.
  • ACF Support: Works with Advanced Custom Fields brand images.
  • Detailed Logging: Comprehensive logging for troubleshooting (in debug mode).

Use Cases

  • You want to migrate your brand attributes to prepare for WooCommerce 9.6 update
  • You need to replace an existing brand attribute with a proper taxonomy for better store organization
  • You want to improve your store’s SEO by using proper brand taxonomy pages
  • You need to implement brand filtering on your shop pages
  • You want to consolidate different brand attributes into a single taxonomy

Why Use a Brand Taxonomy?

Converting your brand attributes to a taxonomy offers several advantages:

  • Better SEO with dedicated brand archive pages
  • Enhanced filtering options in your store
  • Simplified brand management
  • Ability to add additional brand metadata (like logos, descriptions, etc.)

Additional Information

How to test before transferring

Before running a full transfer, we recommend:

  • Using the “Analyze Brands” function to check your data
  • Ensuring you have a recent database backup
  • Testing on a staging site if possible
  • Verifying that the backup feature is enabled in settings

Transfer Process

The transfer process operates in three phases:

  • Backup: Creates a backup of existing brand data
  • Terms Transfer: Creates or maps taxonomy terms
  • Product Assignment: Associates products with the new taxonomy terms

After Transfer

After completing a transfer, you can:

  • Keep both the old attribute and new taxonomy (default)
  • Remove the old brand attribute data (optional)
  • Further customize your brand taxonomy

Support

org support forums.

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • brand migration
  • woocommerce brands
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 6.9

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 6.9.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to6.9
Minimum requirementsWordPress 6.0 · PHP 7.4
Update activity25 Feb 20268mo ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

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