WordPress plugin intelligence profile

Dynamic Remarketing for Google Ads and WooCommerce

This plugin integrates the Google Ads Dynamic Remarketing Tracking pixel with customized ecommerce variables in a WooCommerce shop.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 5.7
Current version1.8.2
WordPress coverageTested up to WordPress 5.7
Minimum stackWP 3.1 · PHP —
Directory statusactive
Last directory update23 Sept 20251y ago
Active installations1K+Adoption metric — not a quality score
WordPress.org rating4.6 / 5 from 32 ratings
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Dynamic Remarketing for Google Ads and WooCommerce version 1.8.2 as active, updated 1y ago and tested up to WordPress 5.7.

Overview

About this plugin

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This plugin is deprecated. All its features and much more has been merged into our main plugin, the WooCommerce Pixel Manager.

Do you have a WooCommerce shop and want to run dynamic remarketing campaigns with Google Ads? This plugin will insert the customized remarketing pixel on all your shop pages. Google Ads will then be able to collect customer behaviour data (product viewers, buyers, order value, cart abandoners, etc).

Based on this data you will be able to run targeted remarketing campaigns.

Requirements

  • WooCommerce
  • WooCommerce Google Product Feed plugin or something similar to upload the products to the Google Merchant Center
  • Google Merchant Center Account with all products uploaded
  • Google Ads account with a configured remarketing tag

Highlights of this plugin

  • Easy to install
  • Accurate. Several methods have been build in to avoid tracking of shop managers, deduplication of purchases, etc.

Cookie Consent Management

The plugin uses data from several Cookie Consent Management plugins to avoid injecting the tracking pixel, in case a visitor doesn’t want to be tracked by third party pixels.

It works with the following Cookie Consent Management plugins:

  • Cookie Notice
  • Cookie Law Info
  • GDPR Cookie Compliance

It is also possible for developers of Cookie Consent Management plugins to deactivate our plugin with a filter, in case a visitor opts out of third party pixel tracking. Simply use the following code:

add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );

Installation support

Installing the plugin is pretty simple. Just activate it and enter the conversion ID and if necessary the product prefix.

If you also need to to set up the Google Merchant Center first the entire setup becomes more complex. com

Similar plugins

If you like this plugin, have a look at our other Google Ads related plugin: Pixel Manager for WooCommerce

Support Info

We will only support installations which run the most current versions of WordPress and WooCommerce.

More information

Please find more information about Google Ads remarketing on following pages:

Dynamic Display Ads

Dynamic Remarketing

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • dynamic remarketing
  • dynamic retargeting
  • google ads
  • woocommerce
Compatibility & maintenance

Compatibility & maintenance

Tested up to WordPress 5.7

Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 5.7.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to5.7
Minimum requirementsWordPress 3.1 · PHP not listed
Update activity23 Sept 20251y ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

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