About this plugin
OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.
Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.
✅ Key Features:
Seamless Conversion API Integration
Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.
Works with Your Favorite Tools
OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.
Product Feed Generator
Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.
Smart Event Enrichment
OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.
Customizable & Platform-Specific
Choose exactly which events you want to track and where to send them. Flexible and future-proof.
Free Monthly Quota
Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.
📦 Built for E-commerce & Marketers
OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.
Integrations
One Tag detects events from the following plugins:
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)
– Forminator (submit)
– Contact Form 7 (submit)
– Fluent Forms (submit)
– Ninja Forms (submit)
– WPForms (submit)
External services
In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.
) and the user or visitor that triggered it
On server side:
– Service Name: OneTag
– Service Use:
To store pixels information as well as making CAPI requests against the selected channels by the user.
– Sent data:
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status
com/docs/marketing-api/conversions-api/parameters/server-event/
– When:
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…
Terms of service and privacy policy links:
com/en/legal-notice
com/en/privacy
On front side:
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time
as it sends it from the backend.
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com/legal/page/us/terms-of-service/en
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com/privacy/policy/
com/legal/user-agreement
com/legal/privacy-policy
com/en/pinterest-content-claiming-portal-terms-of-service
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com/hc/en-us/sections/360000158766-Privacy
com/about/tos
com/privacy/privacy-policy
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