Conversion Relay

Conversion Relay connects the plugins you already run to the analytics and

advertising platforms you report on, without a tag manager and without pasting

snippets into your theme.

Every tracked action becomes one normalized event that is routed to each platform

you enable. Server-side delivery is durable and retried in the background, so a

slow request never blocks checkout. Client-side pixels are fired reliably even

when a conversion finishes on a later page, such as a payment-gateway return.

Nothing is sent anywhere until you enable a destination and enter its credentials.

Sources (auto-detected when the plugin is active):

• Ecommerce: WooCommerce, Easy Digital Downloads, WP Simple Pay, Download Monitor

• Forms: Gravity Forms, WPForms, Fluent Forms, Ninja Forms, Contact Form 7, Formidable, Forminator, Elementor Forms, JetFormBuilder, Kadence, SureForms, Everest Forms, HappyForms, WeForms, WS Form, Kali Forms

• Memberships and courses: MemberPress, Paid Memberships Pro, Restrict Content Pro, Ultimate Member, Simple Membership, LearnDash, LifterLMS, Tutor LMS

• Email and CRM: FluentCRM, Groundhogg, MailPoet, Mailster, Mailchimp for WordPress, The Newsletter Plugin, FunnelKit Automations

• Donations and affiliates: GiveWP, Charitable, AffiliateWP, SliceWP, Solid Affiliate, FluentAffiliate

• Builders and booking: Elementor, Divi, Bricks, Breakdance, Oxygen, Beaver Builder, LatePoint, FluentBooking

• WordPress core: site search, login, registration

Destinations:

• Analytics: Google Analytics 4 (client and Measurement Protocol), Plausible, Fathom, Umami, PostHog, Matomo, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle, Koko Analytics, Vireo Analytics

• Behaviour: Microsoft Clarity, Hotjar

• Advertising: Meta (Pixel and Conversions API), Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Reddit Ads, LinkedIn Ads, X (Twitter) Ads

• Google Tag Manager, and any endpoint via a generic Webhook

New sources and destinations register through simple filters, so the list grows

without touching the core.

Privacy

Advertising destinations default to denied until consent is granted. The plugin

honors Do Not Track and exposes a wpch_consent filter so a consent-management

platform can decide per event and category. Enhanced conversions (hashing and

sending first-party customer data) are opt-in and off by default.

External services

This plugin sends conversion data to third-party analytics and advertising

platforms. A platform is contacted only after you enable that destination and

enter its credentials on Settings → Conversion Relay. No destination is enabled

by default, and disabling one stops all traffic to it.

For every enabled destination, each tracked conversion sends: the event name

(for example purchase, form submission, registration), the order or entity ID

used for deduplication, order value and currency, cart or line items where the

platform supports them, the page URL and referrer, a timestamp, the visitor’s IP

address and user agent, and any first-party click or analytics identifiers

present in cookies or the URL ( _ga, _fbp, _fbc, gclid, wbraid,

gbraid).

If you switch on enhanced conversions (off by default), customer email, phone and

name are SHA-256 hashed before sending. Plain-text customer details are never

transmitted.

Google (Google Analytics 4, Google Ads, Google Tag Manager)

com from your

com

in the visitor’s browser to fire client-side conversions. Terms of service:

com/privacy

Meta (Facebook and Instagram Ads)

com from your

net in the visitor’s

browser. com/legal/terms Privacy policy:

com/privacy/policy/

Microsoft (Microsoft Advertising and Clarity)

com, and Clarity

ms, both in the visitor’s browser.

Microsoft Advertising agreement:

com/en-us/resources/policies/microsoft-advertising-agreement

com/terms Privacy statement:

com/en-us/privacy/privacystatement

TikTok Ads

com from

your server. Business products terms:

com/i18n/official/policy/business-products-terms Privacy

com/legal/page/global/privacy-policy/en

Pinterest Ads

com from

your server. com/business-terms-of-service/

com/en/privacy-policy

Reddit Ads

com from

your server. Advertising services agreement:

com/s/article/Reddit-Advertising-Services-Agreement

com/policies/privacy-policy

LinkedIn Ads

com from

your server. com/legal/sas-terms Privacy

com/legal/privacy-policy

X (Twitter) Ads

Conversions are fired through the X website tag loaded from

com in the visitor’s browser. Ads terms:

com/en/privacy

Hotjar

com in the

visitor’s browser. Terms of service:

com/legal/policies/terms-of-service/ Privacy policy:

com/legal/policies/privacy/

Plausible Analytics

io, or to the self-hosted address

you enter. io/terms Privacy policy:

io/privacy

PostHog

com

by default. com/terms Privacy policy:

com/privacy

Umami

is by

default. is/privacy

Matomo

Events are sent from your server to the Matomo address you enter, which is your

own instance or Matomo Cloud. Cloud terms:

org/matomo-cloud-terms-of-service/ Privacy policy:

org/privacy-policy/

Webhook

If you enable the Webhook destination, the full normalized event is POSTed as

JSON to the URL you enter. You control that endpoint and the terms that apply to

it.

Fathom, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics,

GoSquared, Usermaven, UserBird, Wide Angle and Koko Analytics are fired through

the tracking script those services already install on your site. Conversion Relay

calls the script that is present in the page and opens no connection of its own.

Vireo Analytics is written to locally, with no external request.