About this plugin
CausalFunnel A/B Testing helps site owners create, launch, and evaluate conversion experiments from the WordPress dashboard.
Features include:
- Page, post, URL, headline, button, element, and WooCommerce product tests.
- Audience targeting by device, browser, country, referrer, UTM parameters, and time.
- Conversion goals and experiment result reporting.
- Optional analytics, heatmap, and customer-journey integrations.
- Optional AI-assisted test suggestions.
Analytics Dashboard and Website Tracking are enabled by default so experiments work immediately. Site owners can disable either feature in CF Platform → Account Info after reviewing the details below.
External services
This plugin connects to CausalFunnel services when the relevant feature is enabled. All external requests are consent-gated.
- apps.causalfunnels.com — experiment configuration, conversion metrics, and optional Google Analytics/Tag Manager integration. Sends test configuration, variant assignments, page URLs, pseudonymous session/device identifiers, event type, device type, and optional conversion value.
- server.causalfunnels.com — analytics, heatmaps, customer-journey reports, geolocation, and page audits. Sends site identifier, page URL, date range, or visitor IP (for geolocation). Requests occur when an administrator opens a report or starts an audit.
- agent.causalfunnels.com — AI-powered test suggestions and audits. Sends product names, prices, descriptions, categories, stock status, site identifier, and business context. Requires analytics consent and occurs only when an administrator starts the AI feature.
- www.scripts.causalfunnel.com — serves the consent-gated frontend A/B-testing script.
Admin JavaScript and CSS dependencies are bundled locally.
Review the CausalFunnel privacy policy before enabling external integrations. Site owners are responsible for obtaining any consent required by their jurisdiction. For data deletion requests, contact CausalFunnel support.
Privacy and cookies
The following cookies are created only after consent is enabled:
- cf_prevDeviceId and cf_prevBrowserId (up to 365 days): Pseudonymous browser/device identifiers.
- cf_visitor_id (up to 365 days): Session identifier for tracking.
- cf_prod_test_* (up to 30 days): A/B test variant assignments for returning visitors.
- cf_view_* (up to 1 hour): Prevents duplicate pageview recording on reload.
Disable data collection in Account Info to stop new tracking and cookie creation. Previously issued cookies expire naturally or can be cleared by the site owner. Existing data stored by CausalFunnel services is governed by the service’s retention and deletion policies.
Support
For support and service documentation, visit CausalFunnel.