Bluvia – A/B Testing & CRO Tool

Bluvia – A/B Testing & CRO Tool lets you run split tests and conversion rate optimization (CRO) experiments directly on your WordPress site. Unlike cloud-based competitors, all experiment data — variants, views, conversions, and results — is stored in your own WordPress database and never leaves your site. The core plugin makes no external requests of its own.

Why Bluvia?

• Unlimited experiments — no limit on the number of experiments you can create or archive

• No visitor-based limits — track as much traffic as your site receives

• Local data storage — experiment data, results, and variant content stay in your own WordPress database

• Privacy-friendly — designed with privacy in mind, with configurable cookie consent integration

What Our Users Say

“Bluvia’s seamless WordPress integration has made analyzing our website easier than ever. Having all our insights directly within WordPress saves time and keeps everything in one place. Thanks to its A/B testing capabilities, we’ve identified key improvements for our homepage and increased our form conversions.

”

— Emily, Digital Strategy Lead at Anala, the team behind Bluvia

“As a small business owner, I was constantly guessing why things weren’t working, wasting time and money. I didn’t know anything about A/B testing. Bluvia walked me through each step.

I never felt overwhelmed. Now we are testing different CTA buttons on our website with Bluvia. It helps us see what works and where to improve.

”

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Experiment Types

• Headline — test different headline titles, images, or excerpts

• Page — test entire versions of a page with different content, layouts, or offers

• Post — compare versions of a blog post or article

• URL Redirect — split visitor traffic between your current page and one alternative URL

• Custom Post Type — test variations of any custom post type on your site

• Button / CTA — test changes to a button’s text, color, or link

• Menu — test different WordPress menu layouts or item labels to improve navigation

Key Features

Experiment Management

• A/B and multivariate testing with unlimited variants

• Visual experiment editor (WYSIWYG-style interface)

• Preview any variant before launching

• Apply winner: promote the winning variant to live content

• Archive completed tests to clean up your library

• Duplicate experiments for iteration

Conversion Tracking

• Goal types: page view, button/link click, form submission, scroll depth, custom JS event

• Cookie-based deduplication to prevent double-counting

• Daily conversion history for trend charts

Audience Targeting & Segmentation

• Device type: desktop, mobile, or tablet

• Geographic location: country targeting and geographic exclusions, provided by the Bluvia Premium add-on (free with a registered Bluvia account)

• Traffic source: organic, paid, social, direct, referral

• Visitor type: new vs. returning

• IP exclusion rules to filter out internal traffic

Results & Analytics

• Statistical confidence level calculation

• Visual performance charts with historical trends

• Automated insights engine — flags low traffic, trending variants, experiments ending soon

• Export results to PDF

Privacy

• Designed with privacy in mind

• All experiment data stored locally on your own server

• Configurable consent integration: tracking, cookies, and the premium add-on’s country lookup only activate when your specified consent cookie is present

• No names or email addresses are collected — only behavioral and technical signals. The core plugin sends no visitor data off your server

Premium Features

Bluvia Premium is a separate add-on, free with a registered Bluvia account. Some features need a paid plan.

• More Experiment Types (Free): go beyond single pages and posts. Compare page templates, whole themes, WordPress patterns, and sidebar widgets, or test custom CSS and JavaScript across your entire site. Every type is set up in the same test editor you already know.

• Heatmaps and Session Recordings (Free): see what the numbers can’t tell you. Heatmaps show where visitors click, scroll maps show how far down the page they get, and session recordings let you replay real visits, variant by variant, from the results page.

• Scheduling and Automation (Paid): set a test to start and stop on the dates you choose, or start a scheduled test early with one click. Automated cleanup removes old test data for you, so your database stays lean without manual work.