About this plugin
FirePixel for WooCommerce connects your WooCommerce store to the FirePixel platform, enabling server-side conversion tracking for Facebook/Meta Ads, TikTok Ads, and Google Ads.
Key Features:
- Server-side event delivery via FirePixel API — helps reduce signal loss from ad blockers, browser restrictions, and iOS privacy changes
- Automatic tracking of key WooCommerce events: PageView, ViewContent, ViewCart, ViewCheckout (InitiateCheckout), AddToCart, RemoveFromCart, and Purchase
- Frontend pixel/tag script injection for supported ad platforms when configured
- Event deduplication to help prevent double-counting
- Background async event queue — no impact on page load time
- Debug logging via the WooCommerce logger
- Quick Connect flow for easy API key setup
- Multi-platform ad tracking support for Meta/Facebook, TikTok, and Google Ads
Tracked Events:
- PageView (every storefront page)
- ViewContent (product pages, with the product and its price; shop and category pages)
- ViewCart (cart page)
- ViewCheckout (checkout page, sent to ad platforms as InitiateCheckout)
- AddToCart
- RemoveFromCart
- Purchase (when the order is paid: payment completes, or the order is marked processing or completed)
External services
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel/tag scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
FirePixel API (api.firepixel.io)
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs, such as PageView, ViewContent, AddToCart, InitiateCheckout, or Purchase, it queues an event payload in the database and sends it asynchronously to the FirePixel API in the background via WooCommerce Action Scheduler. WP-Cron is used only if Action Scheduler is not available.
The payload may include the event name, product or order data such as IDs, names, prices, quantities, order totals, currency, and browser signals such as IP address, user agent, referrer, click IDs, cookies, and other attribution parameters used for accurate server-side conversion tracking.
FirePixel may use this data to forward server-side events to the ad platforms configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
FirePixel App (app.firepixel.io)
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials automatically. The store URL and access token are sent as part of this one-time handshake.
No conversion event data is sent to the FirePixel App during this setup flow, and no setup handshake data is sent after setup is complete.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
Meta/Facebook Pixel
If Meta/Facebook Pixel IDs are configured in your FirePixel account, the plugin may inject the Meta Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to Meta/Facebook.
This only occurs when Meta/Facebook Pixel settings are present in your FirePixel configuration.
- Service provider: Meta Platforms, Inc.
- Terms of service: https://www.facebook.com/legal/terms
- Privacy policy: https://www.facebook.com/privacy/policy/
TikTok Pixel
If TikTok Pixel IDs are configured in your FirePixel account, the plugin may inject the TikTok Pixel script into frontend pages of your store. This script is loaded in the visitor’s browser and may send browser-side page view and conversion signals to TikTok Ads.
This only occurs when TikTok Pixel settings are present in your FirePixel configuration.
- Service provider: TikTok
- Terms of service: https://www.tiktok.com/legal/page/row/terms-of-service/en
- Privacy policy: https://www.tiktok.com/legal/page/row/privacy-policy/en
Google Tag Manager / Google Ads (googletagmanager.com)
If Google Ads or Google Tag IDs are configured in your FirePixel account, the plugin may inject the Google Tag script into frontend pages of your store. This script is loaded directly from Google’s servers in the visitor’s browser and may send page view and conversion data to Google Ads on your behalf.
This only occurs when Google Ads or Google Tag IDs are present in your FirePixel configuration.
- Service provider: Google LLC
- Terms of service: https://policies.google.com/terms
- Privacy policy: https://policies.google.com/privacy
Ad platform forwarding
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard, including Meta/Facebook Ads, TikTok Ads, and Google Ads.
The plugin itself sends tracked event data only to FirePixel. FirePixel’s own terms of service and privacy policy govern any onward transmission to third-party ad platforms.
- FirePixel Terms of service: https://firepixel.io/terms/
- FirePixel Privacy policy: https://firepixel.io/privacy/