Exatio Catalog Audit

Your WooCommerce catalog has data problems you don’t know about. Missing product images, empty descriptions, duplicate SKUs, broken prices, incomplete variations — they silently kill conversions, hurt SEO rankings, and get your products rejected from Google Shopping and Meta Commerce feeds.

Think of it as a product data quality checker for WooCommerce — like a spell-checker, but for your entire catalog. Validate product data before importing to Google Merchant Center, Meta Commerce, or any comparison shopping feed.

Exatio Catalog Audit scans your entire product catalog and shows you exactly what needs fixing — with severity ratings, affected product counts, direct edit links, and step-by-step fix guidance for every issue found.

What It Finds

The free plugin runs 24 automated checks across 6 problem categories:

Images

• Missing featured image (High)

• Missing variation image (High)

• Missing image ALT text (Medium)

• Insufficient product gallery (Low)

• Broken image file — 404 (High)

Content

• Missing full description (Medium)

• Missing short description (Low)

• Short description too brief (Low)

• Duplicate product titles (Medium)

Identifiers

• Missing SKU (Medium)

• Duplicate SKU detected (High)

Pricing

• Simple product without price (High)

• Illogical price configuration — sale higher than regular (High)

Variants

• Variation without price (High)

• Variation without stock data (Medium)

• Variation attribute inconsistency (High)

• Variable product missing attributes or variations (High)

• Hidden variation marked as purchasable (Medium)

Catalog Data

• Product without category (Medium)

• Product assigned only to Uncategorized (Medium)

• Missing weight or dimensions (Medium)

• Missing tax status (Medium)

• Out of stock but still visible (Medium)

• External product without URL (High)

How It Works

• Scan — Click “Start Scan” from WooCommerce > Catalog Audit. The plugin processes products in small batches (200 at a time), so it works on any hosting without timeouts or memory issues.

• Analyze — Review your Health Score (weighted by severity), top issues sorted by priority, and a detailed table of every affected product with direct “Edit” links.

• Fix — Follow the built-in fix guidance for each issue type. Every issue row includes a one-line hint telling you exactly what to change and where.

Key Features

• 24 automated quality checks across images, content, identifiers, pricing, variants, and catalog data

• Health Score with weighted severity (high = 1.0, medium = 0.6, low = 0.3) — track catalog quality over time

• Unlimited scans on any catalog size — no product limits, no scan limits

• Batch processing — works reliably on shared hosting, no timeout issues

• Scan history — view and compare past scan results

• Direct edit links — jump straight from any issue to the product editor

• Fix guidance — actionable one-line remediation hints for every issue type

• Issue detail reports — see exactly which products are affected, with context, severity, and direct edit links

• Developer-friendly — WordPress filters for custom issue definitions, fix guidance, scan findings, and summary data

• Lightweight — zero frontend overhead, runs only in admin when you start a scan

Who Is This For?

• Store owners who added products over months and suspect some have incomplete data — but don’t know which ones

• WooCommerce agencies onboarding new clients — run an audit, generate a report, show exactly what needs fixing

• Marketplace sellers preparing product feeds for Google Shopping, Meta Commerce, or comparison engines — validate data before submission

• Developers maintaining client stores — catch data quality regressions after imports, migrations, or bulk edits

Pro Upgrade

Exatio Catalog Audit Pro adds execution tools on top of free diagnostics:

• 35 audit checks — adds brand, GTIN, MPN validation, low-resolution image detection, duplicate descriptions, missing shipping class, downloadable products without files, and regression tracking

• Bulk Quick Fix — fix all issues of a type in one click (fill ALT text, copy parent images, generate SKUs, normalize GTINs, clear illogical prices, assign fallback categories, set shipping classes) with live progress tracking

• Google Shopping readiness — validate each product against Google Merchant Center required fields

• Meta Commerce readiness — validate against Meta catalog requirements

• CSV export — full issue reports for team handoff, client deliverables, or bulk processing

• Regression tracking — see what worsened between scans

• Priority support and updates