Active installationsNewAdoption metric — not a quality score
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WP PlugIndex currently records Jawnie Green Claims Checker for WooCommerce version 0.1.0 as active, updated 2mo ago and tested up to WordPress 7.0.
Overview
About this plugin
From September 27, 2026, Directive (EU) 2024/825 (the Empowering Consumers for the Green Transition Directive, “EmpCo”) bans generic environmental claims on product pages unless they are substantiated with recognized excellent environmental performance. That covers wording like “eco-friendly”, “environmentally friendly”, “green”, “climate neutral”, “carbon neutral”, offset-based neutrality claims, and self-made eco labels without independent certification.
Fines can reach 4% of turnover, enforced by national consumer authorities — in Poland, UOKiK has already fined product-page greenwashing.
This plugin scans your store content and flags risky wording so you can review, substantiate, or rephrase it before regulators or competitors do.
What it scans
WooCommerce product titles, short descriptions, and full descriptions (when WooCommerce is active)
Blog posts and pages (optional, works with or without WooCommerce)
English, Polish, and German claim lexicons — choose which to scan
Offset-based — claims that rely on carbon offsetting to assert neutrality, explicitly banned regardless of substantiation (“carbon offset”, “CO2 compensated”, “klimakompensiert”…)
Future claim — aspirational future commitments that need a verifiable, time-bound implementation plan (“climate neutral by 2040”, “net zero by…”)
Built for real stores
Batched, resumable scanning: large catalogs are scanned 50 items at a time per request, with a “Continue scan” button so nothing times out
Ignore list for terms you have already substantiated or certified
Results table with the matched term, severity badge, a plain-language “why” note, and an excerpt of the surrounding text, with a direct edit link back to the product or post
Extend or trim the lexicon yourself with the gccw_lexicon filter
Our promises
No ads in your dashboard. No account required. No data leaves your site.
Features that are free today stay free.
This plugin assists compliance — it is not legal advice.
WordPress.org metadata
Plugin tags
Topics listed for this plugin in the WordPress.org directory.
green claims
compliance
eu
greenwashing
woocommerce
Compatibility & maintenance
Compatibility & maintenance
Tested up to WordPress 7.0
Not yet marked as tested with WordPress 7.1. WordPress.org currently lists Tested up to 7.0.
Current WordPress releaseWordPress 7.1
WordPress.org Tested up to7.0
Minimum requirementsWordPress 6.2 · PHP 7.4
Update activity25 Aug 20262mo ago
“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.
Changes recorded by WP PlugIndex
Recent tracked changes
No tracked version or compatibility changes have been recorded by WP PlugIndex yet.
Tracking & source
WP PlugIndex tracks public WordPress.org directory metadata and records selected version, compatibility and availability changes as they are detected.
