Mida A/B Testing

mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site.

External Services

This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:

Mida CDN Service

• Service Provider: Mida (mida.so)

• Purpose: Loads the A/B testing JavaScript library to run experiments on your site

• Data Sent: Project key, page URL, user session data (via cookies)

• When: On every page load (frontend only)

• Service URLs:

• https://cdn.mida.so/js/optimize.js (US region)

• https://cdn-eu.mida.so/js/optimize.js (EU region)

• Privacy Policy: https://www.mida.so/privacy-policy

• Terms of Service: https://www.mida.so/terms-of-service

Mida API Service

• Service Provider: Mida

• Purpose: Tracks WooCommerce events (add to cart, checkout, orders) for A/B testing conversion goals

• Data Sent:

• Event data: cart actions, checkout initiation, order details

• User data: customer ID, email, name, company (when available)

• Order data: amount, quantity, currency

• Session identifiers from cookies (optimize_session, optimize_uuid)

• When: Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)

• Service URLs:

• https://api-us.mida.so/event/addv2 (event tracking – US region)

• https://api-us.mida.so/track/ (user identification – US region)

• https://api-eu.mida.so/event/addv2 (event tracking – EU region)

• https://api-eu.mida.so/track/ (user identification – EU region)

• Privacy Policy: https://www.mida.so/privacy-policy

• Terms of Service: https://www.mida.so/terms-of-service

Important: These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin.