WordPress plugin intelligence profile

Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More

Send push, email, and real-time notifications across 12+ channels like WhatsApp, Slack, and Discord. Boost engagement automatically.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 7.1
Current version1.8.0
WordPress coverageTested up to WordPress 7.1
Minimum stackWP 4.9 · PHP 7.4
Directory statusactive
Last directory update27 Oct 20266d ago
Active installations1K+Adoption metric — not a quality score
WordPress.org rating5.0 / 5 from 4 ratings
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More version 1.8.0 as active, updated 6d ago and tested up to WordPress 7.1.

Overview

About this plugin

Transform Your WordPress Site with Professional Notification Management

Notification Master is the most comprehensive WordPress notification plugin designed to dramatically increase user engagement and site activity. Whether you’re running a blog, eCommerce store, or community site, our plugin ensures your users never miss important updates through intelligent, automated notifications.

Why Choose Notification Master?

✅ 12+ Notification Channels – Reach users everywhere they are

✅ Real-Time Browser Push Notifications – Instant alerts even when users aren’t on your site

✅ Advanced Automation – Set up once, notify forever

✅ Personalized Messages – Dynamic content with smart merge tags

✅ Zero Coding Required – User-friendly interface for all skill levels

✅ Mobile Optimized – Perfect notifications on any device

🎥 Watch Our Complete Setup Tutorial

Learn how to maximize your WordPress notifications in under 10 minutes:

🚀 Key Features & Notification Channels

Web Push Notifications (Browser Notifications)

  • Send instant browser alerts to subscribers even when they’re not on your website
  • Works on desktop and mobile browsers (Chrome, Firefox, Safari, Edge)
  • Customizable notification appearance with your site branding
  • Smart subscription management with floating buttons
  • Welcome messages for new subscribers

Email Notification System

  • Rich HTML email templates with WordPress Classic Editor
  • Multiple recipient management (roles, individual users, custom addresses)
  • Email exclusion options for targeted messaging
  • Test email functionality before sending
  • Background processing for improved performance

Social Media & Communication Integrations

  • Discord Notifications – Keep your community updated instantly
  • Slack Integration – Team notifications and updates
  • WhatsApp Notifications – Direct messaging to users
  • Facebook Page Updates – Automatic social media posting
  • Twitter/X Integration – Auto-tweet important updates
  • Instagram Auto-Posting – Visual content automation

Advanced Automation & Workflows

  • Zapier Integration – Connect with 5000+ apps and services
  • Make (Integromat) – Advanced workflow automation
  • Webhook Support – Custom integrations and API connections
  • Twilio SMS – Text message notifications
  • Conditional Logic – Smart notification rules

📋 Complete Trigger System – Never Miss Important Events

Content Management Triggers

  • New Post Published – Alert subscribers about fresh content
  • Post Updates – Notify about content changes
  • Comment Activity – New comments, approvals, replies
  • Media Management – File uploads, updates, deletions
  • Draft & Review Process – Editorial workflow notifications

User Activity Triggers

  • User Registration – Welcome new members
  • Profile Updates – Account changes
  • Login/Logout Activity – Security and engagement tracking
  • User Management – Administrative notifications

WordPress System Triggers

  • Plugin Management – Installation, activation, updates
  • Theme Changes – New themes, switches, updates
  • Taxonomy Management – Categories, tags, custom taxonomies
  • Privacy Compliance – GDPR data export/erasure notifications

WooCommerce Integration (eCommerce Notifications)

  • Order status changes and updates
  • New customer registrations
  • Product inventory alerts
  • Payment confirmations
  • Shipping notifications

🏷️ Smart Personalization with Merge Tags

Create highly personalized notifications using our extensive merge tag system:

Content Tags:

title}} – Dynamic post titles

content}} – Excerpt or full content

nickname}} – Author information

permalink}} – Direct links to content

User Tags:

email}} – User email addresses

display_name}} – Display names

role}} – User roles and permissions

System Tags:

blogname}} – Your website name

current_time}} – Current date and time

Advanced Custom Fields (ACF) Support:

* Custom field values for personalized content

* Dynamic product information

* User meta data integration

📚 Comprehensive Documentation & Support

Access our complete knowledge base for detailed setup guides:

  • Quick Start Guide – Get up and running in minutes
  • Channel Configuration – Detailed integration setup
  • Trigger Reference – Complete trigger documentation
  • Web Push Setup – Browser notification configuration
  • Email Templates – Email design and customization
  • Social Media Integration – Complete social setup guides
  • WooCommerce Notifications – eCommerce-specific triggers
  • API & Webhooks – Advanced integrations

🤖 Works with AI Assistants (Claude and Cursor via MCP)

9. Install the free MCP Adapter plugin from the WordPress project and MCP clients that sign in with a WordPress Application Password (Claude Desktop, Claude Code, Cursor) can manage your notifications in plain English. Verified with Claude Code.

What an AI assistant can do:

  • List notifications with their trigger, channels and on/off state
  • Read one notification with its schedule, with webhook URLs, API secrets and recipient lists masked
  • List triggers, merge tags, channels and starter templates
  • Read settings without the push keys
  • List scheduled sends and cancel one
  • Read the send log, send statistics and the debug log
  • Count push subscribers
  • Create a notification from a starter template as a draft
  • Enable or disable a notification
  • Rename a notification or edit a connection’s text fields

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What an AI assistant cannot do:

  • Send a queued notification now over MCP. That stays off by default, and even over REST it needs an explicit confirmation.
  • Send test emails or broadcast push notifications.
  • Delete notifications, logs or subscribers, import or export raw data, or change settings and integration credentials. None of these are exposed to agents.
  • Use Pro channels, WooCommerce triggers or conditions on the free plan. The server refuses them.
  • Act as anyone but an administrator. Every operation checks the administrator capability, and a filter can require more than that, never less.

9 or newer, the free MCP Adapter plugin (not bundled with Notification Master and not required), and a WordPress Application Password for a dedicated admin user (Users > Profile > Application Passwords). On the command line, wp notification-master abilities lists what registered. Nothing changes for sites that skip this: on older WordPress, or without the adapter, Notification Master runs exactly as before, and nothing leaves your server.

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • web push
  • email
  • notifications
  • sms
  • whatsapp
Compatibility & maintenance

Compatibility & maintenance

Tested with WP 7.1

Marked as tested with the current WordPress 7.1 release.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to7.1
Minimum requirementsWordPress 4.9 · PHP 7.4
Update activity27 Oct 20266d ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

Changes recorded by WP PlugIndex

Recent tracked changes

Version1.7.11.8.0
WordPress compatibility7.0.47.1.4
PHP requirement7.17.4
Tracking & source

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