WordPress plugin intelligence profile

PixelPair – Marketing Tracking

Connect Meta Pixel, Google Analytics and TikTok, with server events, WooCommerce tracking, custom events and consent controls.

WP PlugIndex snapshot

Current directory snapshot

Tested up to WordPress 7.1
Current version0.9.4
WordPress coverageTested up to WordPress 7.1
Minimum stackWP 6.2 · PHP 7.4
Directory statusactive
Last directory update20 Oct 202613d ago
Active installationsNewAdoption metric — not a quality score
WordPress.org rating5.0 / 5 from 1 ratings
Official packageDirect from WordPress.org

Repository metrics are context, not quality scores. Active installations measure adoption and can strongly reflect a plugin’s age and historical popularity. Ratings, recent updates and “Tested up to” metadata also do not guarantee modern code, error-free operation, security, feature completeness or suitability for a particular site. Why active installs don’t tell the whole story →

WP PlugIndex currently records PixelPair – Marketing Tracking version 0.9.4 as active, updated 13d ago and tested up to WordPress 7.1.

Overview

About this plugin

PixelPair brings your WordPress tracking into one workspace. Connect Meta, Google Analytics, Google Tag Manager and TikTok, choose what to track, and inspect server delivery results from your dashboard.

A skippable setup wizard helps you choose connections, paste IDs, check configuration and exclude your own visits. Paste a Meta or Google code snippet and PixelPair extracts the supported ID for you.

Tracking starts disabled. You choose which connections and events to enable.

PixelPair is independently developed by Arif Hasnat. It integrates with Meta, Google Analytics, Google Tag Manager, TikTok, WooCommerce and Easy Digital Downloads. It is not affiliated with or endorsed by those services or their owners.

Connections

  • Meta Pixel and Conversions API.
  • Google Analytics 4 and Google Tag Manager.
  • TikTok Pixel and Events API.
  • Shared event IDs for supported browser/server events.
  • Encrypted credentials, retries and redacted logs.

Events and stores

  • Automatic event controls for pages, search, forms, accounts and engagement.
  • Custom rules for button clicks, page visits, scroll depth and other supported triggers.
  • Per-platform event mappings and payload previews.
  • WooCommerce product, cart, checkout and paid purchase tracking, including supported Blocks flows and HPOS.
  • Easy Digital Downloads tracking for supported download, cart, checkout and purchase flows.
  • Configurable product identifiers and purchase values.

WooCommerce and Easy Digital Downloads are optional. Their own WordPress and PHP requirements also apply. See the store guide for supported combinations and delivery limits.

Privacy and administration

  • Consent integrations and a setting to wait for explicit marketing consent.
  • Role, IP address, CIDR and bot exclusions.
  • Fast cache mode and optional strict visitor eligibility checks.
  • Configuration import and export that never includes secrets.
  • Per-site settings on WordPress multisite.
  • Optional authenticated access for external AI tools through the WordPress MCP Adapter.

PixelPair has no telemetry, advertisements or upsells. Enabled tracking connections communicate with the external services described below. It does not guarantee platform acceptance, attribution accuracy or compliance with privacy laws.

Getting started | Documentation | Screenshots

Connect your AI tools with MCP

Connect compatible external AI tools to inspect settings, custom events and redacted logs, and manage settings and events through authenticated MCP access. PixelPair does not include an AI chat or contact an AI provider itself.

9 or later, the official WordPress MCP Adapter, HTTPS and a WordPress Application Password for an account with the manage_pixelpair capability. Open Settings > Manage AI access to find your endpoint and site ID. Access tokens and role grants are not exposed through MCP.

AI access setup guide

Consent and personal data

When no consent tool is detected, marketing consent is granted by default. Enable “Wait for marketing consent” and configure a supported consent integration if you need visitors to opt in. When a consent tool is detected, unresolved or denied consent blocks the relevant tracking.

Depending on enabled settings, event data can include page URLs and titles, referrers, search strings, product identifiers, cart or order totals, IP addresses, user agents, browser identifiers and attribution. Optional advanced matching uses hashed contact fields. Hashing does not make contact data anonymous.

Consented collection uses first-party browser, click and visitor identifiers. PixelPair’s Meta and visitor cookies expire after 90 days, and its TikTok click identifier after 30 days. Vendor scripts manage their own cookies.

Session storage can hold attribution and event counters. See the bundled documentation for queue/log retention and deletion controls.

External services

Meta

net. com using your Pixel ID and access token. Meta can receive event names, page and product details, values, IP addresses, user agents, browser/click identifiers and optional hashed matching fields.

Requests occur for permitted tracked actions, authorized connection tests and queued retries.

Meta terms | Meta privacy policy

Google Analytics and Google Tag Manager

com or your configured HTTPS tagging domain. Google Analytics receives page/event data and consent signals. Tag Manager executes your published container, which can contact additional services according to the tags you configure.

Review those tags separately. PixelPair uses basic consent mode and does not load Google scripts before the required grant.

Google Analytics terms | Google Tag Manager terms | Google privacy policy

TikTok

com. com using your credentials. TikTok can receive page, product and event details, values, IP addresses, user agents, browser/click identifiers and optional hashed contact fields.

Requests occur for permitted tracked actions, authorized connection tests and queued retries.

TikTok advertiser terms overview | TikTok privacy policy

Optional AI access

PixelPair does not contact an AI provider itself. External clients connect to your site using WordPress Application Passwords over HTTPS and require the manage_pixelpair capability. 9 or later and the official WordPress MCP Adapter.

Credits

PixelPair is built by Arif Hasnat.

WordPress.org metadata

Plugin tags

Topics listed for this plugin in the WordPress.org directory.

  • conversions api
  • meta pixel
  • analytics
  • tiktok
  • woocommerce
Compatibility & maintenance

Compatibility & maintenance

Tested with WP 7.1

Marked as tested with the current WordPress 7.1 release.

Current WordPress releaseWordPress 7.1
WordPress.org Tested up to7.1
Minimum requirementsWordPress 6.2 · PHP 7.4
Update activity20 Oct 202613d ago

“Tested up to” is directory metadata supplied by the plugin author. WP PlugIndex does not turn an older declaration into a claim that the plugin is incompatible.

Changes recorded by WP PlugIndex

Recent tracked changes

No tracked version or compatibility changes have been recorded by WP PlugIndex yet.

Tracking & source

WP PlugIndex tracks public WordPress.org directory metadata and records selected version, compatibility and availability changes as they are detected.

Plugin watchlist

Watch this plugin

Sign in to your WP PlugIndex account or create a free account. Free accounts can watch up to 5 plugins and see what changed.

Watch limit

Watchlist limit reached

You have reached your current active watch limit.