About this plugin
Uttor (pronounced OOT-tor, Bengali for “answer”) makes your WooCommerce products the answer when AI search engines respond to shopping queries.
Uttor generates rich, correct schema markup — Product, Offer, ProductGroup, BreadcrumbList, CollectionPage, and more — designed specifically for how AI search engines like ChatGPT Search, Perplexity Shopping, Claude, and Google AI Overviews decide which products to cite.
Why Uttor?
Most AEO (Answer Engine Optimization) tooling targets blogs and content sites — headings, FAQ schema, article markup. WooCommerce stores need something different: product schema, variable product structure, category page markup, and store-level entity data.
txt generation built around how a store catalog actually works. It cooperates with your existing SEO plugin — Yoast, Rank Math, All in One SEO, or SEOPress — filling the gaps they leave, without duplicating what they already do.
Features (free)
- Complete Product schema per Google Merchant Center guidelines — name, image, brand, SKU, GTIN, price, availability, condition
- Variable product support — proper ProductGroup with hasVariant linking every variation
- Offer schema with price, availability, currency, shipping details, return policy
- BreadcrumbList schema on every product and category page
- CollectionPage + ItemList schema on category pages
- Site-wide WebSite and Organization schema with SearchAction
- Optional Store schema for physical locations
- AI crawler controls in robots.txt — granular per-bot toggles for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Amazonbot, and 15+ other AI crawlers
- Automatic llms.txt generation at your site root, listing products, categories, and key pages in LLM-friendly format
- Open Graph and Twitter Product cards on every product
- Meta description auto-generation for products lacking one
- SEO plugin detection and handoff — never emit duplicate schema
- Health check — one-click audit of your store’s AEO health
- Live schema preview — paste any product URL, see exactly what Uttor emits
- WP-CLI commands — wp uttor-aeo audit, wp uttor-aeo regenerate, wp uttor-aeo validate
- HPOS-compatible and works with all WooCommerce product types
- Translation-ready with.pot file and RTL support
Pro version
Uttor AEO Pro adds AI-generated LLM-friendly product summaries (bring your own OpenAI, Anthropic, or Google API key), category-level AEO copy, FAQ generation from customer reviews, AI citation tracking, Google Merchant Center feed enhancement, multi-language schema (WPML/Polylang), and priority support. The free plugin is fully functional without it.
Bundle with Nishchoy Reviews
me, Loox, and Yotpo. Products with rich reviews AND rich schema get cited more often by AI search engines. com.
Developer-friendly
Every schema type is filterable. Every text output is filterable. txt sections are overridable in your theme.
Full REST API for programmatic access to schema. See the developer docs.