Groups Discount for WooCommerce

Groups Discount for WooCommerce applies personalized pricing to your customers based on the user roles or groups they belong to. Logged-in users see their own discounted prices automatically, without coupons or manual intervention.

0 introduces an extensible audience model: discounts can now be driven by WordPress roles out of the box, by the free Groups plugin, or by paid add-ons that connect to other membership systems.

Key features

• Two discount methods — percentage (e.g. 0.1 = 10% off) or fixed amount (e.g. 5 = 5 off in your store currency).

• Choose the base price — apply the discount to the regular price or to the sale price when it exists.

• Per-category overrides — set a different discount for specific product categories. Configurable per audience, with a tie-break policy when a product belongs to several categories.

• Multi-audience conflict resolution — when a customer belongs to several roles or groups, pick the higher discount, the lower one, or follow a deterministic order.

• Optional dual price display — show original and discounted prices side by side, with a customizable label.

• Built-in audience sources — WordPress Roles (always available) and the free Groups plugin (when installed).

• Pluggable architecture — any third-party plugin can register itself as an audience source through the wgd_audience_providers filter.

• Compatible with simple and variable products, including variations.

• WooCommerce HPOS and Cart/Checkout Blocks compatibility declared.

• Translation ready (Spanish bundled).

Typical use cases

• Wholesale and B2B stores that need automatic discounts for verified buyers.

• Membership sites that reward subscribers with member-only prices.

• VIP and loyalty programs that grant escalating discounts.

• Employee, student or staff stores.

Audience sources

Two providers ship with the free plugin:

• WordPress Roles — always available. Assign a discount to any role (Customer, Subscriber, custom roles, etc.).

• Groups — appears automatically when the free Groups plugin is active.

Additional integrations are available as paid add-ons (Paid Memberships Pro, MemberPress, WooCommerce Memberships, Restrict Content Pro, Ultimate Member). They show up in the Add-ons tab inside the plugin once the core is installed.

Requirements

• WooCommerce (required).

• Optionally, the Groups plugin if you want to use Groups as an audience source.

Documentation

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