About this plugin
X Pixel installs the X website tag on your WordPress site so you can measure conversions from your X Ads campaigns.
- Base pixel on every public page once a Pixel ID is saved
- Connect X Ads to fill in the Pixel ID, Conversion API token, and store event IDs
- Or paste a Pixel ID from X Ads Manager
- WooCommerce product view, add to cart, checkout, and purchase events
- Easy Digital Downloads download view, add to cart, checkout, and purchase events
- WP eCommerce product view, add to cart, checkout, and purchase events
- Conversion API events use the same conversion ID as the browser event so X can deduplicate them
Nothing is loaded on your site and no data is sent to X until you connect X Ads or save a Pixel ID on the settings page.
External services
This plugin connects to services operated by X Corp. It does not contact any other third party.
com)
js in the visitor’s browser. The script reports page views and the store events listed below to X, together with the visitor’s IP address, user agent, the page URL, and the X click identifier (twclid) if the visitor arrived from an X ad. X may set first-party cookies such as _twclid on your domain.
com)
com. Each event can include the order value and currency, the number of items, the product IDs, names, and prices, the page URL, the visitor’s IP address and user agent, the X click identifier, and a SHA-256 hash of the customer’s email address, phone number, first name, and last name. Raw email addresses, phone numbers, and names are never sent.
com)
com to authorize the connection. X returns the Pixel ID, Conversion API token, and event IDs to this site. No visitor data is involved in this step.
com/tos
com/privacy
html
You are responsible for displaying any visitor consent notice required in your jurisdiction before the pixel loads, and for describing this data sharing in your site’s privacy policy.